How to implement Next Best Offer successfully? How to address data challenges, design a comprehensive offer catalog, integrate with multiple channels, engage agents? Egle Baradinskiene has implemented over 40 Next Best Offers all around the world! Tune for the new "CVM Stories" podcast episode and get ready to delve into the world of NBO!
0:00 Teaser
01:00 Intro
02:24 Educational and career journey
08:54 Definition of Next Best Offer, Egle’s experience implementing NBO globally
11:16 The ideal customer experience of NBO
14:34 Successful outcomes of NBO, definition of low churn rates
18:34 The role of AI algorithms in NBO processes and beyond algorithms
21:20 Example of business strategy and AI confrontation
23:42 Challenges in building an NBO Solution, NBO as a lifetime project
27:30 Challenges with data for Next Best Offer recommendations
30:51 Important aspects of the offer catalog for Next Best Offer
33:24 Integration of the offer catalog with communication channels
36:23 Importance of the offer integration in channels
39:23 Agents' role and challenges in delivering NBOs
43:13 Advice for launching a successful Next Best Offer project
44:32 Operations and continuous improvement of Next Best Offer
46:08 Challenges of the Next Best Offer operations
50:23 Successful project experience
55:52 Learning from failures
59:05 Book recommendation
