Shownotes Transcript
Discover the power of data analytics in the worlds of Retail and Telecom! Join our conversation with Ruta Krisciunaite-Hartley, a Head of Shopper Marketing & Insight @ IKI, one of the biggest retailers in Lithuania. We explore how customer value management is different in Telecom and Retails how these industries leverage data to understand consumers, optimize operations, and make strategic decisions. Gain fresh insights and valuable lessons that apply to any business environment. Tune in now and unlock the secrets of data-driven success!
01:06 Introduction and background 02:51 How Ruta got into Data Analytics 04:09 Growing relevance of Data Analytics in various industries 05:09 Passion for insights and curiosity to understand the "why" 06:27 Knowing when to stop analyzing data 07:28 Challenges in Data Analytics 09:31 Inefficiencies in Analytics and how to solve it 13:25 The misconception about the analyst profession 16:03 Benefits of mature professionals getting in Analytics 18:50 What happens when you know how to use the data 19:28 Reloading the analytical brain 20:59 The differences of CVM in Telco and Retail 27:18 The Relevance of Loyalty Programs in Retail 30:46 Why personalization is important in Retail 33:16 Challenges of personalizing product offerings 38:45 Data maturity in the UK and the Baltics 40:13 How retailers discover the latest trends 42:07 How CVM differs in huge and small markets 47:58 Importance of optimization through AI and ML 51:15 Where is retail with AI usage 55:21 Black-boxes vs built in-house models 55:03 Consultant vs in-house analytics 58:59 Ruta’s proudest moment of the career 59:57 Optimism about the future 01:01:29 Movie Recommendation - "Moneyball"
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