In this episode of CVM Stories, we sit down with Abdallah Mashashi, Pricing Manager, Axian Group-OIF Cluster, who transitioned from telecom to the dynamic world of Mobile Money.
Abdallah shares how CVM in fintech helps turn sign-ups into loyal customers from day one. Hear the secret to instant activation, building trust and dynamic pricing to make customer lifelong fans.
Key takeaways
[00:01:00] Abdallah’s journey from telecom to fintech
[00:05:00] How pricing strategies differ in mobile money vs. telecom.
[00:07:10] Why cash is still fintech’s biggest competitor
[00:10:00] The secret to driving adoption: trust and incentives.
[00:15:00] How CVM keeps fintech users engaged and active.
[00:20:00] The power of onboarding: first transactions matter.
[00:25:00] Fintech’s advantage: rich customer data and personalization.
[00:30:00] How fintechs are outpacing banks in digital transformation.
[00:35:00] Why innovation is the only way to win in mobile money.
[00:40:00] How fintechs are building ecosystems that drive growth.
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