Šarūnas Chomentauskas) & Egidijus Pilypas), founders of Exacaster) and hosts of CVM Stories, share their motivation behind this podcast, discussing their passion for Customer Value Management (CVM) and sharing their journey in the field.
In this episode you will learn:
Part 1: Why did we decided to launch a podcast on customer value management?
Unique insights from Šarūnas and Egidijus working with global telecom companies
Addressing challenges: secrecy, isolation, and lack of recognition
Providing a platform for professionals to connect, learn, and overcome hurdles
Rebuilding know-how and maturing customer value management practices
Storytelling with experts sharing experiences
Raising awareness and promoting the significance of customer value management in telecom
Part 2: What is our experience with Telecom Customer Value Management and Data Analysis?
Importance of data analysis and drawing correct conclusions
Challenges with using average as a measurement
Case study: Missing budget due to fluctuations in average revenue per user
Addressing revenue deviations caused by bill shock through a credit limit
Book recommendations by Šarūnas and Egidijus:
