The NASCAR on NBC Podcast travels to FedEx's home base in Memphis, Tenn., with driver Denny Hamlin to learn about what makes this long-running driver-sponsor relationship work, starting with a tour of FedEx's largest hub (3:00); the No. 11 pilot meeting one of the FedEx pilots (4:00); Hamlin meets with employees for a Q&A (5:30); he explains the choice that won him the 2019 Daytona 500 (6:30); what Hamlin wants his legacy to be (7:30); why he chose racing and what keeps him going (8:00); meeting some of the FedEx employees who support the No. 11 (10:00); why the sponsorship works financially and emotionally for Fed Ex (11:15); how the company generates a billion impressions through NASCAR annually (12:30); whether FedEx is concerned when other sponsors leave NASCAR (13:30); recalling Hamlin’s first big splash with FedEx (14:30); when Hamlin first got inklings that he might drive the car in 2005 (16:15); the amusing way that Hamlin found out he’d be in the No. 11 car for the first time (18:00); how it felt to represent a major sponsor for the first time (20:00); Hamlin’s role as FedEx’s No. 1 spokesman in sports (22:00); the importance of branding for FedEx and how it still catches Hamlin off guard (24:00); Hamlin’s hopes for staying with FedEx in the future (25:30).
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