Shownotes Transcript
Join us as we unpack the gripping tales and insights featuring the extraordinary Matt Altman. Matt takes us on a thrilling ride through his e-commerce journey, from his early days of retail arbitrage to his current success in the supplements and food sectors. Reminisce with us about the unforgettable BDSS virtual event and a mastermind in Paris where Matt's savvy strategies earned him top awards, and listen in as we relive a legendary night of strategy-swapping by a bonfire, a true testament to the adaptability and knowledge required in the dynamic e-commerce arena.
This episode also shines a light on the intricacies of Amazon selling as we chat about everything from Amazon Seller strategies to the nitty-gritty of data and semantic SEO and learn how third-party tools complement Amazon's own data to sharpen sales strategies. We even touch upon the exciting advancements in image recognition AI and what it could mean for future search and ranking on platforms like Amazon.
Finally, we examine the burgeoning relationship between Amazon and TikTok Shop, as the social media giant increasingly influences e-commerce trends and search behaviors. Hear about the tactics that are proving effective on TikTok Shop, and ponder the potential of TikTok Shop as it begins to rival Amazon's early dominance. We wrap up with a look at strategies for reducing e-commerce fees and a teaser for our next episode, where we’ll have an expert guest talking about TikTok Shop, the Amazon Influencer Program, and influencer marketing. It's an episode packed with actionable advice and forward-looking insights – you won't want to miss a beat!
In episode 396 of the AM/PM Podcast, Kevin and Matt discuss:
00:00 - E-Commerce Success Story
07:39 - Market Analysis and Reselling Strategies
10:26 - Amazon Seller Strategies and Masterminds
12:06 - Finding Secret Strategies From Chinese Sellers on Amazon
18:14 - Evolving Data Tools in Software and Amazon
20:26 - Amazon Data and Semantic SEO
26:48 - Semantic SEO Keyword Analysis Process
30:58 - Optimizing Keywords for Search Engine Ranking
33:19 - The Future of Image Recognition AI
35:29 - AI in Medical Marketing With Keywords
38:41 - The Future of Amazon and TikTok Shop
39:01 - TikTok's Influence on Amazon Searches
46:14 - TikTok Subsidizes Shipping Costs for Businesses
47:58 - E-Commerce Strategies for Reducing Fees
53:30 - Kevin King's Words Of Wisdom