#398 - The Power Of TikTok & External Marketing Strategies For Amazon Brands with Michelle Barnum-Smith
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How do you transition from corporate life to entrepreneurial success while harnessing the power of marketing and social media? Join us as we chat with Michelle Barnum-Smith, a marketing maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion rates. If you're an Amazon seller or a social media enthusiast, Michelle’s strategies to tap into Instagram’s algorithm and boost your visibility are pure gold.

Reflecting on her career, she recounts her 12-year stint in corporate marketing with industry giants like Lenovo, IBM, and Comcast. The leap from corporate stability to entrepreneurship was riddled with challenges and learning curves. From founding a consulting business to embracing chatbot marketing in 2017, Michelle discovered a niche within the Amazon seller community that catapulted her to industry prominence. Through candid anecdotes, we unpack the trials and triumphs of leaving the corporate world to build a brand and gain recognition, leading to speaking engagements and a thriving business.

TikTok has revolutionized social commerce, effortlessly blending entertainment and shopping. We dissect why TikTok’s impulse-buying environment outshines Facebook and Instagram, and how it creates a seamless shopping experience. Delving into the nuances of selling on TikTok, we emphasize the importance of collaborating with creators and optimizing product listings. With lower referral fees and innovative features like TikTok Shop, the platform offers uncharted opportunities for sellers. We explore whether it's time to jump on the TikTok bandwagon or adopt a wait-and-see approach, considering potential regulatory challenges. This episode equips you with strategies and insights to navigate TikTok’s commerce landscape effectively.

Also, join the upcoming workshop where Michelle talks about TikTok Shop. To register, go to www.ttshopsellers.com)

In episode 398 of the AM/PM Podcast, Kevin and Michelle discuss:

00:00 - Exploring E-Commerce Marketing Trends

07:10 - Utilizing Instagram for Marketing Automation

08:40 - Corporate Career to Amazon Marketing

10:45 - Corporate Career to Entrepreneurial Mother

17:39 - Exploring Marketing Strategies for Amazon

19:12 - Building Brands Through Marketing Strategies

31:39 - TikTok's Success in Social Commerce

37:22 - Effectiveness of TikTok for Sales

41:16 - The Future of TikTok Commerce

43:07 - Navigating TikTok's Creator and Affiliate Center

48:19 - Leveraging TikTok for Business Success

53:51 - Optimizing Listings and Ads on TikTok

55:14 - Product Shop Ad Strategy for TikTok 

1:05:40 - Kevin King’s Words Of Wisdom