Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing.
Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing.
Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors.
(Timestamps) -
In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss:
00:00 - Entrepreneurial Journey Through Publishing
07:18 - Entrepreneurial Journey to Book Editing Company
08:20 - The Impact of Book Publishing
14:00 - Leveraging Books for Client Acquisition
14:55 - Crafting a Purposeful Book
21:19 - Journey of Storytelling and Self-Discovery
23:15 - Curating Stories and Life Lessons
26:53 - Marketing Strategies for Successful Book Sales
32:51 - Importance of Book Marketing and Reviews
37:31 - Book Publishing Phases and Processes
40:19 - Book Publishing Costs and AI Impact
42:40 - Authors Playing the Long Game
48:36 - Publishing Process Overview and Checklist
49:36 - Kevin King's Words Of Wisdom