#412 - Expanding Your E-commerce Business into Europe with Melanie Katsaris' Tax & Compliance Expertise
56:48 Share

Join us for an engaging and insightful conversation with Melanie Shabangu-Katsaris, co-founder of Avask, as we explore the vast opportunities in expanding global e-commerce. Melanie shares her expertise on why sellers should consider expanding their operations beyond their current markets, whether moving from the U.S. to Europe or vice versa. She provides an overview of how Avask supports sellers with critical aspects such as taxes, shipping, and compliance. We also reminisce about the close-knit nature of the Amazon-seller community, highlighted by memorable industry events like an unforgettable evening at a Beyoncé concert.

Listen in as we navigate the complex landscape of global e-commerce regulations, focusing on the differences between selling on Amazon in the U.S. versus Europe. Melanie sheds light on the regulatory challenges sellers face, including VAT registration and customs documentation, and explains why the maturity of the U.S. market often leads American and Chinese sellers to prioritize it over Europe. Despite these challenges, Melanie emphasizes the significant opportunities available in Europe and offers valuable insights to encourage more sellers to expand internationally.

Finally, we discuss the comprehensive services Avask offers to help sellers achieve international compliance, particularly in the UK and Europe. From VAT compliance to the Extended Producer Responsibility (EPR) eco-contribution, Melanie explains how Avask) simplifies these complexities for sellers. We also touch on recent changes in European regulations, such as Amazon's new VAT on Amazon initiative, and how Avask collaborates with Amazon to ensure seamless compliance for sellers. This episode is a must-listen for anyone looking to broaden their e-commerce horizons with expert guidance from Avask.

In episode 412 of the AM/PM Podcast, Kevin and Melanie discuss:

00:00 - Expanding Global E-Commerce With Avask

02:42 - VIP Experience at Beyonce Concert

08:01 - Leveraging Technology for Business Growth

13:59 - Navigating Global E-Commerce Regulations

18:37 - Marketplace Regulations

20:24 - Navigating European E-Commerce Tax Regulations

23:29 - Amazon's Market Expansion in Europe

27:16 - EU VAT Compliance Regulations Impact Sellers

32:11 - International Tax Compliance and Reporting

34:23 - Navigating International Tax and E-Commerce

36:48 - Declaring Taxes and Customs

42:33 - Expanding International E-Commerce Compliance

43:21 - Global Shipping and Customs Impact

47:39 - Amazon's VAT Program Conclusion

49:23 - Amazon Sellers Facing Compliance Changes

56:13 - Kevin King’s Words of Wisdom