#438 - Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey
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Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀

Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts.

Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves.

Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise.

In episode 438 of the AM/PM Podcast, Kevin and Mike discuss:

00:00 - Data Nerd's Amazon Advertising Strategies

02:39 - Amazon Marketing Strategies and Data Analysis

06:11 - Agency Age and Automation vs. Humans

09:03 - Analyzing Amazon Advertising Strategies

12:26 - Gender-Specific Product Line Analysis

16:33 - Amazon PPC Strategies and Attribution Challenges

18:40 - Amazon Bid Boosting Challenges

25:06 - Campaign Monitoring and Analysis Priorities

27:33 - Impact of AI on Amazon Advertising

29:15 - Future of AI in Amazon Advertising

31:41 - AI Transformation in Workforce

35:38 - Amazon Algorithm

39:31 - Amazon Advertising Launch Strategy Tips

41:59 - Product Reviews for Amazon Success

47:15 - Networking and Event Promotion on LinkedIn

48:30 - Kevin King's Words of Wisdom