#454 - 153 Knockoffs & 1 Shutdown: The True Cost of Selling on Amazon with Chris Keef
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Learn how to defend your Amazon brand from overseas knockoffs. Today’s guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.

Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."

In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.

Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.

In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:

00:00 - Protecting Your Amazon Listing Strategies

00:04 - Rising Competition in Online Sales 

06:42 - Concerns About Data Security

13:32 - Navigating IP Protection in Global E-Commerce

16:54 - Intellectual Property Rights Across Borders

18:55 - Combatting False Advertising in E-Commerce

20:11 - Retail vs E-Commerce Growth Differences

30:12 - Strategic Approaches to IP Protection

40:32 - Negotiating for Release of Product

41:33 - Navigating Brand Protection in E-Commerce

45:11 - Navigating E-Commerce Challenges and Innovations

47:15 - Competitive Strategies in Global Business

52:48 - Utilizing TikTok for Brand Success

53:59 - Protecting Brands in E-Commerce

59:13 - Supporting Amazon Sellers Through AMZ Watchdog 

1:00:40 - Kevin's Words of Wisdom