[Top Agency Series] Unlocking Product Success Secrets With Laurier Mandin of Graphos Product
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Laurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the success of a product launch hinges on a combination of strategic planning and innovative execution. Transforming a groundbreaking idea into a widely recognized product requires navigating various challenges, from market research to effective branding. So, how can businesses turn concepts into consumer-ready offerings?

Laurier Mandin, a seasoned marketing agency owner, shares his insights on navigating these challenges effectively. He recounts the fascinating story of SearBQ, a unique cooking product, highlighting the exhilaration and pitfalls of product scaling. Laurier explores how understanding consumer psychology and crafting compelling narratives are key to capturing the consumer's imagination. He shares the importance of aligning marketing strategies with the product's core appeal. His experiences underscore the necessity of adaptability in responding to unforeseen challenges like supply chain issues and shifting consumer habits, offering invaluable lessons for entrepreneurs and marketers alike.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Laurier Mandin, Founder and CEO of Graphos Product, about launching and marketing compelling products. Laurier shares his journey from writing and journalism to founding Graphos Product, its customer success stories launching their products, how he determines if a client is the right fit for Graphos Product, and the keys to long-term staff retention.