600: Your Firm is Lying to You: Why Your "Gut Instinct" Can't Always Be Trusted in Business with Enoch Sears
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Are your feelings steering your business decisions? In this episode, Enoch Sears explores the critical difference between perception and reality in running an architectural practice. He shares a surprising story about a bodybuilder that reveals why focusing on measurable data is essential to making better choices.

You'll hear about a unique coaching session where architects tackled challenges like tracking profitability, setting the right fees, and balancing billable and non-billable time. Enoch teases a game-changing tool to assess your firm’s revenue potential and highlights the importance of asking smarter questions to build stronger client relationships.

Want to know how architects can move beyond chaos to take control of their business? This episode offers eye-opening insights you won’t want to miss.

• Why did a bodybuilder feel smaller as he grew larger—and what’s the lesson for architects?
• What simple tool can reveal your firm's true revenue potential?
• How does one key shift in mindset lead to better client relationships?
• What’s the danger of relying on feelings over facts in your practice?

Link: https://www.businessofarchitecture.com/capacity)

► Transcription: https://otter.ai/u/BYTjl5PLhuok7KzK1fguJh_P9eQ?utm_source=copy_url)

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