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cover of episode Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise

Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise

2024/1/8
logo of podcast Wharton FinTech Podcast

Wharton FinTech Podcast

Shownotes Transcript

In today’s episode, Joshua Benadiva hosts Bobby Morrison, Chief Revenue Officer at Shopify. Bobby was previously the Chief Revenue Officer at Intuit and a Senior Vice President at Verizon.

In this episode you will hear about:

  • What makes Shopify unique and so fast-paced
  • Bobby's vision for the future of enterprise e-commerce
  • Shopify's product-led growth motion with enterprise e-commerce
  • Using Shop Pay, highest converting checkout experience, to illustrate the value of Shopify with little integration costs
  • How Shopify thinks about partnerships vs. building features themselves, what they call "main quests" vs "side-quests"
  • Building out omni-channel features and working alongside ERPs
  • Why massive brands are moving over to Shopify

For more FinTech insights, follow us on WFT Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech WFT Instagram: instagram.com/whartonfintech Josh's Twitter: @josh_benadiva Josh’s LinkedIn: www.linkedin.com/in/jbenadiva/