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What the PGA Tour's fan-forward survey means for you
2025/3/5
Golf Channel Podcast with Rex & Lav
A
Andy Weitz
L
Lav
R
Rex
播客主持人和高尔夫球评论员，参与多个高尔夫球相关话题的讨论。
Rex: 我对PGA巡回赛与LIV Golf的谈判以及FanForward球迷调查的结果感到担忧。虽然我理解Jay Monahan在与主权外国政府进行数十亿美元谈判时的处境艰难，但我认为白宫会议未能取得任何成果，这表明谈判中存在问题。Rory McIlroy暗示可能不会达成协议，这值得关注，因为它表明谈判可能陷入僵局。Bryson DeChambeau对LIV Golf的承诺与Rory McIlroy对达成协议的淡漠态度形成对比，这表明PGA巡回赛与LIV Golf的未来走向存在不确定性。我认为，长期分离不可持续，部分重聚或更好合作对双方都有利。
Lav: FanForward调查显示，70%的球迷希望球员重归于好，这表明球迷对球员重聚的强烈愿望。Bryson DeChambeau可能是目前最受欢迎的高尔夫球手，这使得他在PGA巡回赛与LIV Golf的谈判中具有很大的影响力。如果Bryson DeChambeau离开LIV Golf，LIV Golf可能会难以生存，这突显了他对LIV Golf和PGA巡回赛谈判的影响力。目前谈判似乎陷入僵局，但Rory McIlroy暗示这可能并非坏事。Jordan Spieth去年曾表示，即使没有与LIV Golf的协议，PGA巡回赛也能很好地发展。Rory McIlroy和其他人不断被问及关于与LIV Golf谈判的问题，但沙特公共投资基金负责人从未被问到过。
Andy Weitz: FanForward项目旨在通过广泛的球迷调查来了解球迷的期望，并以此来改进PGA巡回赛的体验。FanForward调查的四个主要关注领域是广播改进、比赛调整、球员形象和现场体验。PGA巡回赛正在努力通过减少商业广告时间来满足球迷的需求，并正在测试各种创新，以改进球迷体验，但并非所有创新都能成功。PGA巡回赛的目标是在保持传统的同时进行现代化改造，以吸引新球迷和留住现有球迷。PGA巡回赛正在关注TGL比赛中的创新，并考虑将其应用于PGA巡回赛。PGA巡回赛正在考虑团队高尔夫的未来，并正在评估其对球迷的吸引力。PGA巡回赛正在同时推进与沙特公共投资基金的谈判和自身改进工作，并正在努力改进与球迷的沟通。“重聚”的目标是让世界顶级球员更频繁地同场竞技。PGA巡回赛计划如何利用战略体育集团的15亿美元投资来促进发展，并计划利用战略体育集团的投资来扩展其品牌，并根据球迷的反馈来改进其产品。
Jay Monahan: (根据报道推断) Jay Monahan在白宫与沙特官员会面，试图就PGA巡回赛和LIV Golf的未来达成协议，但谈判进展缓慢。
supporting_evidences
Rex: 'I can certainly empathize someone who is in the middle of a multibillion dollar negotiation with a sovereign foreign government...'
Rex: 'I think it's safe to say that something's not quite right, or there is some sort of hangup with wherever the negotiations are right now.'
Lav: 'yeah roy mcroy is saying it takes two to tango and so one side seemingly the pga tour is ready able and willing to engage in a deal while the saudi pif side it appears is not quite ready that was rory's point today'
Lav: 'Josh Carpenter...made the point that it was Jordan Spieth last year...who made this exact point in a press conference...'
Lav: 'The governor of the public investment fund has never been asked about this...'
Lav: 'And so now we find ourselves at what feels like a stalemate...Maybe our product is good enough.'
Lav: 'And as we've noted numerous times...70% of them want reunification.'
Lav: 'Now we can sit and debate exactly what that means...but he's the most popular player in the game.'
Lav: 'And Bryson said on the record, he's excited about his future with live...'
Lav: 'You know, he's maybe the most popular player in the world of golf right now...it's hard to imagine Liv surviving his defection.'
Rex: 'And make no mistake about it, he is passionate...he wants to make this work.'
Lav: 'I guess the part that surprises me is when you have Bryson saying that on the same day that you had Rory sort of dismissing the idea that we have to have a deal.'
Andy Weitz: 'Fan Forward is a great place to start...What tactics would actually be most responsive to how they'd like to see the PGA Tour experience evolve?'
Andy Weitz: 'The Commissioner will also share some of this in his remarks next week at the players...on-site experience.'
Rex: 'Okay, this is what we're looking for...hopefully you'll see more of that as we move forward.'
Andy Weitz: 'I think you start with how do we create the best version of the PGA Tour...give them a reason to make a bet on spending more time with the pga tour'
Andy Weitz: 'Everything is a gimmick until it's not...I think that our core fans...open to change.'
Rex: 'I think that's a perfect way to look at it...begin to incorporate things that are working well.'
Lav: 'Well, two things...that is appointment viewing'
Lav: 'Well, first of all, I love that we've gone from pace of playing golf to pace of playing negotiations...convene a dialogue around the future of the game'
Andy Weitz: 'What I think we're focused on is doing two things at once...what we can control.'
Andy Weitz: 'I don't know...communicating too well.'
Lav: '70 percent...of your fans in the fan survey say that they want reunification?'
Andy Weitz: 'I think we have to define under the umbrella of reunification what that means...we're talking more about rolling the ball back and speed of play and rivalries that we reignited.'
Rex: 'is it such a small slice of how you judge the relative success or failure of a sport now...because of so many ways that the content gets digested?'
Andy Weitz: 'And I think that ratings have similarly become this thing we talk about in this moment...our fans are finding our content through different channels'
Andy Weitz: 'our momentum at the beginning of the year from a rating perspective is phenomenal...we're up 10 globally'
Andy Weitz: 'And that's where Fan Forward is focused...ratings will take care of themselves.'
Rex: 'What are some of the possibilities that golf fans can get excited about...with that investment?'
Andy Weitz: 'It's a little early to talk about it today...how it's going to further strengthen our relationship with them.'
Lav: 'One PJ tour product is stale...was to try to incorporate some freshness...'
Lav: 'This was...having conversations like this with Andy...what's going on with the future of the sport'
Lav: '70% of those polled in that fan forward want reunification...bringing the stars over on live back.'
Lav: 'I don't believe deep down in my heart of hearts that Sanford, separation is any path forward...'
Lav: 'One of the sticking points...can you make Team Goff profitable?'
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