We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025

Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025

2025/2/7
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
E
Evelyn Mitchell-Wolf
M
Marcus Johnson
R
Rahul Chadha
Topics
Evelyn Mitchell-Wolf: 我认为AI生成广告的效果并非一概而论,它取决于品牌、产品以及具体的广告内容。关键在于判断广告是否明显由AI生成,以及是否清晰地标注了其AI属性。广告投放的背景环境也至关重要,例如是在滚动的信息流中展示,还是在不可跳过的CTV中插播。最终,广告效果的好坏还是取决于受众的接受程度。如果消费者明确知道广告是由AI生成的,那么他们可能会因为对AI的负面印象而产生抵触情绪。然而,如果AI生成的广告质量上乘,且没有被明确标记,消费者可能不会意识到这一点,从而避免了负面影响。品牌在这一点上需要谨慎权衡,未标注AI生成的广告可能会损害与消费者之间的信任关系。此外,媒体形式也扮演着重要的角色,视频广告比展示广告更容易暴露AI的“恐怖谷”效应。目前,品牌在AI广告的应用上仍处于测试阶段,不愿冒险投入大量资金。 Rahul Chadha: 我认为营销人员面临的巨大挑战在于在正确的时间向正确的人传递正确的信息。个体消费者是极其复杂和微妙的,如果营销信息出现偏差,就很容易被消费者忽略。即使AI不在广告中显现,也可能在幕后发挥作用,例如在制作、创意和媒体方面。人们会将他们对AI的任何体验与他们未来可能对AI的体验以及他们对AI的感受联系起来。 Marcus Johnson: 我认为营销人员的收入通常高于普通美国人,这可能导致他们难以理解普通消费者的需求。年龄也是一个重要的因素,Z世代更希望在广告中获得娱乐,而婴儿潮一代则更注重产品信息的实用性。

Deep Dive

Shownotes Transcript

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.

 

Follow us on Instagram at: https://www.instagram.com/emarketer/)

For sponsorship opportunities contact us: [email protected])

For more information visit: https://www.emarketer.com/advertise/)

Have questions or just want to say hi? Drop us a line at [email protected]) 

 

For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-how-consumers-interact-with-ads-balancing-effectiveness-intrusiveness-ai)

 

© 2025 EMARKETER

 

Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com).