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cover of episode Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025

Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025

2025/2/10
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
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J
Jennifer Pearson
M
Marcus Johnson
P
Paola Flores-Marquez
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Jennifer Pearson: 我认为Gen Alpha指的是2013年至2024年间出生的1到12岁的儿童。我们eMarketer对这个世代的定义进行了更新。技术进步是划分世代的重要因素,因此我们认为2024年是Gen Alpha的截止年份,因为那一年AI技术得到了广泛应用。 Paola Flores-Marquez: 我认为疫情也是影响世代划分的一个因素,因为它对孩子们的童年产生了重大影响。Gen Alpha也被称为“iPad世代”,他们从小就接触到iPad这样的科技产品,这使得他们与之前的世代有所不同。 Marcus Johnson: 我认为Gen Alpha是继Gen Z之后第二个数字原生代,但他们是超数字原生代。他们从小就生活在一个数字化程度极高的环境中,这使得他们对科技的接受度和使用方式与之前的世代有所不同。

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On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-gen-alpha-spending-their-digital-time-where-they-heading-next

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