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cover of episode Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video

Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video

2025/3/21
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

AI Deep Dive Transcript
People
E
Emmy Liederman
I
Isha Patel
M
Minda Smiley
Topics
Marcus Johnson: 作为主持人,我引导了本次讨论,并对嘉宾的观点进行了总结和梳理。我关注的是短视频时代下创作者角色的转变,以及品牌如何利用短视频吸引社区。 Emmy Liederman: 我认为社交平台正在发生变化,更注重用户互动和利基社区的参与,而不是仅仅关注粉丝数量。我个人更喜欢在私信和群聊中与朋友分享信息,这与Kale的理念相符。 Isha Patel: Kale的目标是奖励那些在社交媒体上分享品牌体验的普通人,而不是那些粉丝数量巨大的网红。我们希望回归口碑营销的本质,让品牌与消费者建立更真实的连接。 Minda Smiley: 我认为品牌过度渗透Reddit等平台可能会适得其反,但Reddit确实存在大量用户讨论产品和品牌,这值得品牌关注。我注意到社交媒体正在从内容数量转向内容质量,品牌需要依靠忠实粉丝来保持知名度。

Deep Dive

Shownotes Transcript

On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/behind-numbers-reimagining-creator-role-engaging-communities-through-short-form-video)

 

© 2025 EMARKETER

 

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