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cover of episode Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf

2025/3/28
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
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B
Blake Droesch
D
David Gottlieb
M
Marcus Johnson
Topics
Marcus Johnson: 我主持了关于货架空置影响的讨论，并邀请了三位专家：Sky Canaves，Blake Droesch和David Gottlieb。我们讨论了货架空置时会发生什么，以及零售商如何避免这种情况。 Sky Canaves: 我分享了我对货架空置问题的看法，并讨论了消费者行为和品牌忠诚度。 Blake Droesch: 我从零售商的角度讨论了货架空置的影响，并强调了与在线零售商竞争的重要性。 David Gottlieb: 我介绍了Trax的信号型商品销售，这是一种利用实时数据来提高产品供应并优化销售代表部署的解决方案。我解释了信号型商品销售如何通过结合对商店实时情况的了解和有针对性的销售代表部署来帮助解决货架空置问题。我还讨论了消费者行为、品牌转换以及零售商如何利用数据来提高库存管理。我解释了传统的销售方法与信号型销售方法之间的区别，并讨论了信号型商品销售的未来方向，包括解决促销执行问题和扩展数据收集范围。

Deep Dive

Chapters
This chapter explores the consequences of empty shelves for retailers and brands, highlighting the frustration of consumers and the potential for brand switching. It also discusses the challenges faced by store associates and the importance of real-time inventory visibility.
  • 40% of shoppers will brand switch when they can't find the item they're looking for.
  • Out-of-stock items are the number one reason customers leave a store without buying what they came for.
  • Over 40% of store associates complain about out-of-stock items.

Shownotes Transcript

On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-signal-based-merchandising-impact-of-empty-shelf)

 

© 2025 EMARKETER

Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer)

to get started today.