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cover of episode Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next

Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next

2025/2/15
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
B
Brian Reesberg
J
Jasmine Enberg
N
Nicole Weltman
S
Sarah Crockett
Topics
Brian Reesberg: 我个人非常喜欢 Kantaro underscore Japan Walker，他每天都在记录他和他的狗在日本的步行旅程。他的内容非常吸引人，因为他每天都在做一件能激励观众的事情。这种真实和持续的努力让我每天都想关注他的冒险。 Sarah Crockett: 我很欣赏 Paige DeSorbo 传递的信息和乐趣。在 DSW，我们非常需要更多这样的火花，她总能将快乐带给她的观众。她不仅是一位名人，更是一位在播客和社交媒体领域的内容创作者，她的信息传递方式充满了乐趣和活力。 Nicole Weltman: 我和我的同事们一直在关注 MD Foodie Boys 的内容。他们的剪辑策略非常专业，内容也十分吸引人。他们是一群年轻人，在 Instagram、TikTok 和 YouTube 上都有活跃的账号，甚至还有自己的播客。他们制作的美食内容非常用心，比如他们会认真讨论比利时华夫饼和普通华夫饼的区别，这让我觉得他们的内容既专业又有趣。

Deep Dive

Chapters
This chapter explores the shift of creator content from social media to other platforms like out-of-home campaigns and TV commercials. It highlights examples such as a Google Wallet campaign and Super Bowl commercials featuring creators.
  • Migration of creator content from social media to other platforms like out-of-home and TV.
  • Example: Google Wallet out-of-home campaign featuring a creator.
  • Super Bowl commercials featuring creators as a growing trend.

Shownotes Transcript

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-behind-numbers-special-edition-creator-content-what-s-new-what-s-next)

 

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