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cover of episode Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition

Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition

2025/5/20
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
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M
Mark Sestero
N
Niccolò Gloazzo
Topics
Mark Sestero：作为InfoSum北美销售负责人，我认为数据协作平台在零售媒体领域扮演着关键角色。我们专注于互操作性，帮助企业在保护用户隐私的前提下，实现无缝且可扩展的数据连接与合作。这种模式能够帮助企业发掘更深层次的数据洞察，从而优化营销策略并提升效率。我们致力于推动数据协作技术的发展，并帮助更多企业在这个领域取得成功。InfoSum一直走在数据协作技术的前沿，通过技术创新和市场推广，我们不断提升数据协作的价值和影响力。我们相信，在未来，数据协作将成为零售媒体领域不可或缺的一部分，为企业带来更多的增长机会和竞争优势。

Deep Dive

Chapters
The podcast begins with an introduction to the topic of commerce media, highlighting its significant growth and projected spending of nearly $70 billion in 2025. The discussion also notes the emergence of new players from various sectors, creating opportunities for cross-vertical activations and data-driven marketing.
  • Commerce media ad spending to reach nearly $70 billion in 2025
  • Growth rate of 19% in 2025, accelerating in 2026
  • Retail media remains dominant, but new players from travel, finance, etc. are entering

Shownotes Transcript

On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

 

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