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cover of episode GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers

GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers

2025/5/30
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
A
Alix McAlpine
E
Emmy Liederman
J
Jeremy Goldman
Topics
Alix McAlpine: 作为Giphy的客户解决方案负责人，我认为Giphy不仅仅是一个GIF搜索引擎，它还是连接品牌与用户的桥梁。我们与各种品牌、体育联盟和艺术家合作，确保用户能够找到最新鲜、最有趣的GIF。用户通过GIF表达情感、分享流行文化，甚至进行职场沟通。我们通过数据分析，追踪流行趋势和俚语，为广告商提供有价值的营销建议。我认为，Giphy的独特之处在于它能够让品牌自然地融入用户的日常对话中，每一次分享都代表着品牌信息的传播。我们在广告活动中注重真实性和创意，确保GIF能够准确地表达品牌信息，并与用户的需求产生共鸣。例如，我们与AMC合作的Fear Fest活动和与MUG合作的销售额提升活动都取得了显著的成功。 Jeremy Goldman: 我认为Giphy的搜索栏数据非常强大，它可以为我们提供用户在特定时刻的想法和体验的背景信息。这种信息对于品牌来说非常有价值，因为它可以帮助他们更好地了解目标受众的需求和偏好。通过分析这些数据，品牌可以更有针对性地制定营销策略，并创造出更具吸引力的GIF内容。

Deep Dive

Chapters
This introductory chapter sets the stage by introducing the concept of GIFs as ads and their growing popularity, highlighting Giphy's role in this space. It also features a quick introduction of the podcast guests and a brief discussion on art preferences.
  • Giphy's platform is used daily by millions.
  • Giphy Ads help brands connect with audiences through shareable ads.
  • The most expensive painting is debated, but the Mona Lisa is mentioned.

Shownotes Transcript

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-btn-gifs-ads-how-people-interact-with-them-with-giphy

 

© 2025 EMARKETER

 

Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com).