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cover of episode Measurement and ROI in Commerce Media | Behind the Numbers Special Edition

Measurement and ROI in Commerce Media | Behind the Numbers Special Edition

2025/5/22
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
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Christine Grimere
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Michael Campy
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Mike Glasser
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Christine Grimere: 我认为零售商转型为技术公司是行业成熟的必经之路，而缺乏标准是这一过程中的挑战。通过建立数据架构标准，我们可以提高数据共享的安全性，简化资金流动，从而促进整个行业的发展。 Mike Glasser: 作为品牌方，我认为标准化至关重要。它不仅能帮助我们覆盖更广泛的消费者，还能让我们更快地应用经验，提升效率。我很高兴看到 IAB 和 MRC 在认证方面所做的工作，以及我们与媒体网络伙伴之间更开放的对话。 Michael Campy: 对于像我们这样的小公司来说，标准化非常重要，但也很困难。零售媒体网络的归因方式各不相同，这使得我们很难做出决策。如果能简化数据分析，更高效地部署资源，标准化对我们来说将非常有益。

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On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.

 

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