We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship

Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship

2025/4/16
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
C
Carina Perkins
S
Sara Lebow
S
Susie David-Khanian
Topics
Susie David-Khanian: 我认为美国百货商店的困境并非仅仅来自电子商务，更在于缺乏吸引顾客的理由。尤其体现在中端百货商店身上，它们缺乏独特的品牌定位和竞争力，过去‘一站式购物’的模式已经过时，如今消费者更倾向于选择专业性强的专卖店。高端百货商店经营状况尚可，但中端百货商店则面临困境，因为它们缺乏足够的吸引力，消费者更容易选择价格更低的替代品。此外，百货商店需要提升线上体验，特别是移动端应用体验，以更好地连接线上线下购物体验，并拥有独特的自有品牌或独家销售的品牌，才能在价格竞争中保持优势。 Carina Perkins: 英国百货商店也面临类似困境，中端市场尤其艰难，传统模式难以适应电商冲击。中端百货商店需要提供线上无法获得的服务和体验，以吸引顾客，例如维修和改衣服务等。此外，增加餐饮等休闲区域，提升顾客的购物体验，并使其成为社交场所，也是吸引顾客的重要手段。 Sara Lebow: 百货商店需要改变传统的销售面积指标（sales per square foot），关注体验式营销和非销售区域的利用。成功的百货商店需要选择合适的KPI指标，注重商品组合，并提供独特的购物体验，例如巴黎春天百货纽约旗舰店，其成功在于注重购物体验，而非单纯的商品堆砌。此外，百货商店需要建立强大的会员忠诚度计划，以提高顾客的复购率，并可以销售一些小巧精致的商品，作为顾客的纪念品，提升购物体验。2025年的现代百货商店需要商品精心策划，并有周全的考虑，提供体验式购物。

Deep Dive

Chapters
This short chapter introduces the podcast, its topic, and the guests for the episode.
  • Podcast is called Behind the Numbers: an EMARKETER Podcast.
  • Episode topic: Reimagining Retail.
  • Guests include Susie Davidkhanian and Karina Perkins.

Shownotes Transcript

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

 

Follow us on Instagram at: https://www.instagram.com/emarketer/)

For sponsorship opportunities contact us: [email protected])

For more information visit: https://www.emarketer.com/advertise/)

Have questions or just want to say hi? Drop us a line at [email protected]) 

 

For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-reimagining-retail-how-french-department-store-icon-printemps-reinventing-us-retail

 

© 2025 EMARKETER

 

 

Kinective Media by United Airlines) is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com) to get started today.