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cover of episode Reimagining Retail: How Lego Became the World’s Largest Toymaker

Reimagining Retail: How Lego Became the World’s Largest Toymaker

2025/2/19
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
S
Sarah Lebow
S
Sky Canaves
Z
Zak Stambor
Topics
Sky Canaves: 我认为乐高之所以能保持跨年龄段的吸引力，是因为它是一个经典的玩具，能够伴随消费者在不同的人生阶段成长。从幼儿时期的大颗粒Duplo积木开始，到儿童时期，乐高都是一个具有教育意义且无需屏幕的玩具。现在，乐高甚至开始针对青少年和像Gen Z这样的“kidult”，让他们不仅仅是玩耍，而是创造，或者将乐高积木拼搭作为一种放松和冥想的过程。乐高在产品创新方面的一个 brilliant 举措是创造出美观且适合展示的产品，例如植物系列。 Zak Stambor: 乐高对消费者具有吸引力的原因有很多，包括教育意义、创造性，以及能够促进家庭成员之间的感情，类似于一起拼图。乐高是一个很好的礼物选择，价格范围广，而且如果别人已经有了某个特定的套装，也很容易更换。乐高商店展示了所有的大型乐高套装，可以激发顾客的灵感。乐高拥有强大的品牌和热情的粉丝，因此很容易吸引这些人到他们的商店工作，他们可以根据顾客的需求推荐合适的乐高套装。

Deep Dive

Chapters
LEGO's relevance stems from its adaptability across age groups, starting with Duplo blocks for toddlers and evolving to complex sets for adults. The brand's success lies in its educational value, creative potential, and ability to foster family bonding, making it a desirable gift and a relaxing hobby.
  • LEGO's appeal spans from toddlers to adults.
  • Product lines cater to various age groups and interests.
  • Educational and creative aspects contribute to LEGO's broad appeal.

Shownotes Transcript

On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-how-lego-became-world-s-largest-toymaker)

 

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