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cover of episode The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail

2025/6/18
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
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Marcus Collins
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Paola Flores-Marquez
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Sarah Lebow
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Skye Canaves
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Paola Flores-Marquez: 我认为DEI的核心在于创造一个多元、公平和包容的环境，涵盖种族、民族、性别、年龄、残疾等各个方面。这需要组织有意识地努力，确保每个人都能在其中感到被接纳和尊重。虽然DEI的定义可能因人而异，但其根本目标是消除歧视，促进平等机会。 Marcus Collins: 我完全赞同Paola的观点。DEI的真正意义在于推动员工队伍的异质性，并在体验上实现平等，确保每个人都有机会。然而，DEI的含义也因人而异，在政治和零售领域，其定义模糊，常与“觉醒”一词相提并论。自特朗普上任以来，他采取了一种意识形态的方法，将任何形式的多元化、平等或包容视为与政府的理念直接对立，这使得DEI的实施面临更大的挑战。我认为这种对立不仅体现在政策层面，更渗透到社会各个领域，使得企业在推行DEI时需要更加谨慎。 Skye Canaves: 我认为特朗普政府对DEI采取了广泛的敌对态度，不仅要将其从政府和公共领域清除，还威胁要对私营企业的DEI项目采取行动。政府的威胁主要针对的是有明确目标和目的的具体DEI项目，而非模糊的价值观或口头承诺。零售公司对政府可能的调查或挑战感到恐慌，因此开始减少DEI项目的宣传，并更紧密地遵循政府的路线。然而，限制招聘或将自己定位为不欢迎多元化员工的环境对公司没有任何好处，公司需要吸引广泛的客户群，并依赖多元化的员工队伍。我认为企业需要在政治压力和商业利益之间找到平衡点。 Sarah Lebow: 我认为大部分数据并不支持DEI倒退的做法，大多数人认为工作场所的DEI是一件好事，消费者对DEI倒退的抵制已经导致沃尔玛和塔吉特警告投资者注意这些风险。超过一半的美国人对品牌完全不参与社会对话感到失望，这表明在DEI问题上倒退可能会导致麻烦。我认为企业应该认真倾听消费者的声音，了解他们对DEI的期望，并根据实际情况调整自己的策略。同时，企业也应该坚持自己的价值观，不要轻易受到政治压力的影响。

Deep Dive

Shownotes Transcript

On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins—author and Professor of Marketing at the Ross School of Business at the University of Michigan.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-reimagining-retail-taking-stance-impacts-retailers-bottom-lines-with-dr-marcus-collins

 

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