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cover of episode The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

2025/6/25
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
A
Arielle Feger
R
Rachel Wolff
S
Sara Lebow
Z
Zach Stambor
Topics
Sara Lebow: 作为主持人，我介绍了本期节目的主题，即回顾过去一年中最令人意想不到的零售营销活动。我和Arielle将展示我们的列表，而Zach和Rachel将有机会对列表进行编辑和补充，这使得讨论更具互动性和趣味性。我们希望通过这种方式，为听众带来一些关于零售行业创新营销策略的思考。 Arielle Feger: 我认为，虽然品牌都希望通过营销活动吸引眼球，但真正能做到出人意料并脱颖而出的却不多。我们讨论的这些案例，如A1巧妙利用政治事件进行营销，以及喜力反其道而行之鼓励消费者放下手机，都体现了品牌在营销策略上的创新和勇气。这些活动不仅有趣，而且在品牌建设方面也起到了积极作用。 Rachel Wolff: 我对邓肯甜甜圈的性感蜘蛛营销活动持保留态度。虽然它在社交媒体上引起了关注，但我认为它并没有有效地转化为实际的销售额。相比之下，Dr. Squatch与悉尼·斯威尼合作推出的肥皂，虽然有些争议，但却成功地吸引了消费者的注意，并迅速售罄，这表明了营销活动与产品本身的关联性以及名人效应的重要性。 Zach Stambor: 我认为百威啤酒的“幕后之啤酒”活动是一个很好的例子，它通过展示音乐人的幕后要求，突出了品牌与音乐的联系。这种营销方式虽然视觉上可能不那么引人注目，但却很真实，能够有效地提升品牌形象。同时，我也认为品牌在进行营销活动时，应该注重与自身品牌形象的契合度，避免盲目追求出人意料而忽略了品牌的核心价值。

Deep Dive

Chapters
Arielle Feger and Sara Lebow present their list of the eight most unexpected retail campaigns, featuring surprising collaborations, product launches, and marketing strategies. Their choices are then debated and revised by Zach Stambor and Rachel Wolff.
  • Liquid Death's 'Kegs for Pregs' ad campaign
  • Kate Spade's Heinz bag collaboration
  • A1 Steak Sauce's response to the Secretary of Education's comment
  • Coors Light's Times Square billboard with a spelling mistake
  • Bon Iver's collaboration with Fish Wife
  • Dunkin's 'sexy' Halloween spider donut
  • Frida's uncensored postpartum videos
  • Heineken's 'Boring Mode' app

Shownotes Transcript

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-unofficial-most-unexpected-retailer-campaigns-2025-june-reimagining-retail)

 

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Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights).