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cover of episode TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers

TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers

2025/5/19
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
People
J
Jasmine Enberg
M
Marcus Johnson
M
Minda Smiley
Topics
Marcus Johnson: 我介绍了TikTok在美国数字广告市场中的地位，以及它面临的潜在禁令。我强调了广告商对TikTok未来的担忧，以及公司高管试图让他们放心的努力。我提出了关于TikTok最终命运的问题，以及如果它被出售，体验是否会保持不变。 Jasmine Enberg: 我认为，如果到6月19日还没有达成协议，特朗普政府可能会再次推迟禁令的最后期限。TikTok似乎对逃避禁令非常有信心，用户和广告商的行为并没有太大变化。算法是TikTok的核心，如果出售，算法的归属将是关键。收购方是谁将决定TikTok未来的发展方向。 Minda Smiley: 我认为目前还不清楚谁会收购TikTok。虽然大多数品牌和用户仍然坚持使用该平台，但一小部分广告商在情况更加明朗之前仍然持观望态度。TikTok的未来仍然存在不确定性，这在一定程度上影响了广告商的决策。

Deep Dive

Chapters
This chapter discusses the potential US ban on TikTok and its possible outcomes. Experts analyze the likelihood of a ban, potential buyers, and the impact on advertisers and users. The uncertainty surrounding the sale and the future of the platform are highlighted.
  • TikTok is the fourth biggest in US digital ad spend.
  • June 19th is a deadline for TikTok to find a buyer.
  • Uncertainty remains about who will buy TikTok and how the experience will change.

Shownotes Transcript

On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: https://www.emarketer.com/content/)podcast-tiktok-s-fate-linkedin-s-content-pivot-why-reddit-sleeping-giant-behind-numbers

 

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