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cover of episode What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

2025/6/13
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
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J
Jasmine Enberg
M
Marcus Johnson
S
Sarah Marzano
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Jasmine Enberg: 我认为广告商仍然可以创造强大的品牌叙事，但需要重新定义“强大”和“受欢迎”的含义。在媒体日益碎片化的今天，大众媒体的影响力减弱，品牌应更加注重精准定位受众，并找到合适的代言人。广告商需要设计具有适应性的内容，同时保持品牌声音和信息的一致性。我认为未来媒体环境将呈现碎片化和融合并存的趋势，广告商需要适应消费者行为的变化。 Sarah Marzano: 我认为广告商现在比以往任何时候都有更多的机会讲述与受众相关的、有凝聚力的故事，这得益于零售商数据在创建有意义和有针对性的受众方面的有效性。零售媒体与效果营销紧密相连，能够很好地应对经济低迷或不确定时期。重要的是不要忽视品牌建设策略，零售商应继续投资于漏斗上部的能力，广告商应继续战略性地思考其组合，不要过度关注效果策略。 Marcus Johnson: 我认为消费者无缝地在数字世界和物理世界中穿梭，品牌需要提供一致的体验。不要只是退缩，可以审核广告支出，因为仍然有很多机会可以接触到人们，搜索广告仍然是一个相对安全的赌注。

Deep Dive

Shownotes Transcript

On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

 

Charts mentioned in this episode  - AI and the Creator Economy), and Impact of Tariffs on Digital Advertising)

 

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For a transcript of this episode click here: https://www.emarketer.com/content/)podcast-what-everyone-talking-about-cannes-2025-behind-numbers

 

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