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cover of episode What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

2025/6/27
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

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Max Willens: 我预测生成式AI将帮助数字音频广告市场规模在2029年翻一番以上。所有科技巨头都在努力实现AI助手可以帮助你处理各种任务的愿景。目前美国已有1.48亿人每月至少使用一次语音助手,到2027年,超过一半的互联网用户将使用语音助手。到2029年,生成式AI搜索广告市场将超过260亿美元,远高于今年的10亿美元。广告商和平台会逐渐理解语音优先广告的商机。语音助手会根据你的提问,推荐相关的产品。每个回复只会有一个赞助内容,广告会融入到持续的对话中,从而激发更多的互动。 Rahul Chadha: 平台需要找到在正确的时间投放广告的方法,广告商需要找到正确的创意,以使其成为用户的附加体验。 Blake Droesch: 广告商会迅速将资金投入到AI平台开始推出的新功能中。如果Perplexity、Google或Amazon真的开始向广告商推出AI功能,资金肯定会流入。

Deep Dive

Shownotes Transcript

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-btn-what-if-google-broke-itself-up-online-shopping-stopped-growing-audio-ads-exploded

 

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Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights).