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cover of episode What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

2025/7/2
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

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R
Rachel Wolff
S
Sara Lebow
S
Susie Davidkhanian
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Susie Davidkhanian: 我认为沃尔玛公开表示关税会提高价格,这在某种程度上具有指标意义。因为他们拥有比其他零售商更大的定价权,如果他们提高价格,大多数零售商也会效仿。此外,沃尔玛试图在一个品牌下做很多不同的事情,与家居建材店、食品连锁店和亚马逊等所有竞争对手竞争,包括进军高端和时尚领域。他们拥有会员计划、强大的自有品牌、高效的最后一英里配送、金融部门和电视部门,比其他公司更全面。 Rachel Wolff: 我觉得沃尔玛具有一定的政治影响力,他们的声明显示出他们对关税问题的信心。沃尔玛正在采取措施吸引那些对高价格和多变立场感到厌倦的 Target 消费者,通过自有品牌推出吸引高端 Target 购物者的产品。他们正在吸引更多经济多元化的受众,过去几个季度增长最快的是高收入人群,因此他们正在通过更广泛的高端商品来定位这些消费者。沃尔玛正在全面考虑客户旅程,从吸引客户、留住客户、交付商品到让他们再次光顾。他们在食品杂货和药房方面具有强大的优势,这使得客户粘性更强,并通过提供燃油等服务来留住现有客户,并通过 Rebag 等服务来吸引新客户。

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On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-reimagining-retail-what-makes-walmart-unstoppable-retail-empire-reinventing-itself

 

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