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cover of episode X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers

X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers

2025/5/27
logo of podcast Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast
AI Deep Dive AI Chapters Transcript
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Emmy Liedman
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Marcus Johnson
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Marissa Jones
Topics
Marisa Jones: 我认为XAI与X的合并有潜力解决X的核心问题，尤其是在广告商方面。XAI的技术有望改善内容审核，提高品牌安全性，这是许多广告商仍然远离该平台的主要原因。然而，AI也可能带来问题，如果技术整合不佳，可能会加剧品牌安全问题。如果XAI的数据训练基于不良内容，可能会使情况更糟。因此，整合的成败将决定XAI是否能真正推动X的发展。 Emmy Liedman: 我认为仅仅依靠AI工具本身并不足以吸引广告商回归X平台，因为社交平台利用AI的情况非常普遍。除非X能成功地利用AI进行内容审核，否则这不会是一个改变游戏规则的因素。各个平台在内容审核方面都存在问题，许多平台未能达到价值观驱动型品牌的要求。 Marcus Johnson: 马斯克的目标是将X打造成一个集支付、新闻和娱乐于一体的综合性应用，而XAI的聊天机器人Grok将是这一体验的核心。此外，X广告收入的回升将为XAI提供资金，用于投资所需的数据中心。广告商重返X平台可能是为了改善与马斯克的关系，并避免法律纠纷，但这可能不是一个可持续的长期策略。

Deep Dive

Chapters
This chapter explores the potential impact of the merger between X and xAI on X's future. It examines whether this merger can help X resolve its challenges with advertisers and regain its previous ad revenue levels. The discussion also touches on the potential risks and benefits of integrating AI technology into the platform.
  • Merger of X and xAI valued at over $100 billion
  • X's ad revenue fell to $3 billion in 2023 from $4.5 billion in 2022
  • X's revenue further dropped to about $2.5 billion in 2024
  • Concerns about content moderation and brand safety remain a significant challenge for X

Shownotes Transcript

On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/)podcast-btn-x-trending-again-what-s-likelihood-of-comeback

 

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