#618 - Q4 Amazon Keyword Research
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why is December a unique month for Amazon keyword research?
December has the most unique keywords that bring in sales due to the holiday season, especially for gift-related searches that may not be as prominent in other months.
How can sellers without Helium 10 do historical keyword research in Amazon Seller Central?
Sellers can use Amazon Seller Central's Brand Analytics to look at top search terms and search query performance, analyzing weekly data from previous Decembers to identify keywords that brought sales in the past.
What is the importance of checking if a product is indexed for specific keywords?
Being indexed for a keyword ensures that the product is searchable on Amazon, which is crucial for running PPC campaigns and driving traffic to the listing.
How can sellers identify competitors' top-performing keywords for December?
By using Amazon Seller Central's Brand Analytics, sellers can look at top search terms for competitors' ASINs during previous Decembers to uncover keywords that drove their sales.
What is the role of Helium 10's Cerebro tool in historical keyword research?
Cerebro allows sellers to view historical keyword rankings, helping them identify keywords that were effective in previous Decembers, even if they weren't actively tracking them at the time.
How can sellers optimize their listings for newly discovered keywords?
Sellers can use Helium 10's Listing Builder to add new keywords to their product descriptions, ensuring they are indexed and searchable for those terms.
What is the significance of search frequency rank in Amazon Brand Analytics?
Search frequency rank indicates how often a keyword is searched relative to others, with lower numbers indicating higher search volume for that period.
How can sellers ensure they are targeting the right keywords for PPC campaigns?
Sellers should use Helium 10's Index Checker to verify they are indexed for the keywords they want to target, then create PPC campaigns specifically for those terms to drive traffic and improve rankings.
What is the benefit of using Helium 10's Keyword Tracker with the boost feature?
The boost feature allows sellers to monitor their keyword rankings 24 times a day, helping them quickly adjust bids and ensure their products appear in top positions for targeted keywords.
How many keywords should sellers focus on for a new product launch?
Sellers should aim to be searchable for any keyword combination that customers might use to find their product, but they should focus PPC efforts on 5 to 15 high-priority keywords during launch.
- Use Amazon Seller Central's Brand Analytics and Search Analytics to find historical keyword data.
- Prioritize keywords with a high conversion share (meaning they generated sales).
- Identify unique keywords from past sales data that you may have missed.
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