#619 - From War Stories to Amazon Strategies
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why did Andy Ackroyd transition from a war veteran to an Amazon seller?
Andy transitioned from a war veteran to an Amazon seller after discovering the potential of e-commerce through a charismatic entrepreneur in Australia. He saw it as an opportunity to thrive in a new field, leveraging his adaptability and resilience from his war experiences.
What was Andy Ackroyd's childhood like in Zimbabwe?
Andy grew up in Zimbabwe before the advent of modern technology like televisions and telephones. His childhood was defined by outdoor adventures, a strong sense of community, and a close-knit family life.
What was the Rhodesian Bush War like for Andy Ackroyd?
The Rhodesian Bush War was a decade-long conflict (1970-1980) where Andy was actively involved as a soldier. He described it as a tough war, often involving extended periods in the bush, with alternating six-week stints in and out of combat.
How did Andy Ackroyd get started on Amazon?
Andy started on Amazon in 2017 after being inspired by an Australian entrepreneur, Adam Hudson, who promoted the idea of selling on Amazon as a lucrative opportunity. Andy initially launched a product with his brother-in-law but later continued independently.
What strategies does Andy Ackroyd use for Amazon success?
Andy focuses on niche products, high profit margins, and effective use of tools like Helium 10. He emphasizes the importance of monitoring key metrics, influencer marketing, and diversifying platforms to stay competitive.
What was Andy Ackroyd's best year of Amazon sales?
Andy's best year of Amazon sales was in 2022, where he achieved $140,000 in sales. This year marked a significant improvement over previous years.
What profit margins does Andy Ackroyd achieve on Amazon?
Andy achieves profit margins of around 45%, even after accounting for PPC (Pay-Per-Click) costs, shipping, and other expenses.
How does Andy Ackroyd handle competition and patent issues on Amazon?
Andy handles competition by securing patents and building strong relationships with Chinese suppliers. He also uses Amazon's patent infringement policies to protect his products from competitors.
What role does the Amazon seller community play in Andy Ackroyd's success?
The Amazon seller community is crucial for Andy. He organizes regular meetups and relies on the support and knowledge sharing within the community to navigate challenges and stay updated on industry trends.
What advice does Andy Ackroyd give to new Amazon sellers?
Andy advises new sellers to invest in themselves through continuous learning, build strong relationships with suppliers, and focus on niche products with high profit margins. He also stresses the importance of community and staying updated with industry tools like Helium 10.
Shownotes Transcript