#621 - Amazon Keyword Tracking Masterclass
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why is tracking Amazon keywords important for sellers?
Tracking keywords helps sellers monitor their product visibility in search results, which directly impacts sales. It allows sellers to see if their efforts in advertising or outside traffic are improving organic rankings and to take action if rankings drop. With AI influencing search results, keyword tracking is becoming even more critical to ensure products remain discoverable.
How can tracking keywords hourly benefit Amazon sellers?
Hourly tracking provides a more accurate picture of where a product ranks throughout the day, as keyword positions can fluctuate. By tracking 24 times a day with rotating browsing scenarios, sellers can get a holistic view of their rankings across different locations and devices, helping them understand if their product is consistently visible or if adjustments are needed.
What is the Heat Map feature in Helium 10 Keyword Tracker, and how does it help?
The Heat Map visualizes keyword rankings over time, with colors indicating rank positions (green for top, red for not ranked). It allows sellers to quickly assess their progress toward page one and identify trends or drops in performance. The feature also highlights holidays and special shopping days, helping sellers analyze how these events impact their rankings.
How can tracking competitor keyword ranks help Amazon sellers?
Tracking competitors' keyword ranks provides insights into relative positioning. Sellers can see how their product ranks compared to competitors on the same search results page, which helps in adjusting PPC bids and strategies to outrank competitors. It also allows sellers to identify which competitors are outbidding them on specific keywords.
What is the purpose of adding notes and tags to keywords in Helium 10?
Notes and tags help sellers document actions taken (e.g., price changes, bid increases) and link them to specific dates. This allows sellers to track the impact of their actions on keyword rankings, making it easier to analyze what strategies worked and what didn't. It’s a way to maintain a record of experiments and decisions for future reference.
How does Helium 10 automate new keyword suggestions for Amazon sellers?
Helium 10 automates keyword suggestions by running Cerebro (a reverse ASIN tool) in the background. It alerts sellers if their product or competitors' products start ranking for new keywords. Sellers can set filters (e.g., search volume, rank position) to customize the suggestions, saving time and ensuring they track emerging keywords relevant to their business.
How can viewing PPC data alongside keyword ranks help Amazon sellers?
Comparing PPC data with keyword ranks allows sellers to understand the relationship between advertising spend and organic/sponsored rankings. For example, if a keyword's organic rank drops, sellers can increase their PPC bid to regain visibility. This integration helps sellers optimize their advertising strategy for better ROI and rank performance.
- Many Amazon orders come from Amazon search results.
- Keyword tracking helps monitor organic and sponsored rankings.
- AI is making keyword tracking more important than ever.
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