#623 - From Amazon Influencer To Amazon Seller
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why did Gracey decide to start selling on Amazon?
Gracey wanted to gain a deeper understanding of the Amazon selling process to better empathize with sellers and improve her consulting skills. It was a learning experience rather than a money-making venture.
What was Gracey's initial investment in her Amazon product?
Gracey invested thousands of dollars, likely between $5,000 and $20,000, to source her first product from China.
How did Gracey manage to launch her product without using Amazon PPC?
Gracey utilized her expertise in influencer marketing to drive external traffic to her product, collaborating with influencers and using deal sites to promote it organically without PPC.
What is Gracey's current strategy for sourcing products?
Gracey is now focusing on sourcing products from the U.S. for better quality and faster shipping times, while also expanding her product line to include upgraded versions of her initial product.
What is Gracey's advice for new creators entering the influencer space?
Gracey advises new creators to be selective about the opportunities they take on, focusing on what will move the needle and generate income rather than saying yes to everything that comes their way.
How does Gracey repurpose her Amazon Live streams for other platforms?
Gracey chops her live streams into individual short videos using tools like CapCut and Amazon's clips feature, which allows her to upload these clips as shoppable content to her Amazon storefront.
What is Gracey's daily work routine like?
Gracey typically works late hours, often sleeping between 2 and 4 a.m., and starts her day with coffee and emails. She spends most of her time creating content, live streaming, and managing her various platforms, with a 90% focus on creator work and 10% on Amazon selling.
What new feature on TikTok has Gracey been experimenting with?
Gracey has been testing a new TikTok feature that allows creators to link affiliate links within videos, driving traffic off the app to retailers like Amazon, which is currently in beta.
What is Gracey's opinion on the profitability of the Amazon Influencer Program?
Gracey believes that the Amazon Influencer Program can be a low-investment way for creators to make money, especially by reviewing products they already own and earning affiliate commissions.
What tool from Helium 10 does Gracey find most useful for her Amazon business?
Gracey particularly likes the Helium 10 influencer tool, which helps creators identify profitable products to promote and understand the details of Amazon's influencer program.
- Transition from TikTok influencer to Amazon seller
- Initial sourcing from China, then shifting to US-based suppliers
- Organic product launch strategies without relying on Amazon PPC
Shownotes Transcript