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cover of episode #629 - How to Sell on Amazon UAE in 2025
People
A
Abdallah Hesham
B
Bradley Sutton
K
Krystel Abi Assi
Topics
Bradley Sutton: 探讨了迪拜作为电商中心却缺乏大型电商会议的现状，以及世界电商大会的举办和意义。 Krystel Abi Assi: 分享了阿联酋和沙特阿拉伯电商市场快速增长的数据（年增长率12%），以及市场准入门槛低、发展潜力大的特点。详细分析了当地卖家和海外卖家的构成比例，并指出早期进入市场的重要性。此外，还解释了VAT注册的流程和重要性，以及在阿联酋注册当地公司以避免双重征税的优势。最后，她还介绍了亚马逊平台阿拉伯语化的进展，以及阿联酋和沙特阿拉伯亚马逊市场规模、FBA和3PL物流方式的选择、以及税收优惠政策等信息。 Abdallah Hesham: 分享了他从亚马逊项目X中学到的经验，以及他如何利用Pinterest和ChatGPT等工具寻找低竞争、高需求的产品，并通过提高价格来增加销售额的策略。他还讲述了他最初两次产品失败的经历，以及他如何改进产品选择标准，最终取得成功的案例。他强调了关键词选择的重要性，以及如何通过精准的关键词选择来找到合适的利基产品。 Krystel Abi Assi: 重点介绍了阿联酋和沙特阿拉伯亚马逊市场的增长潜力、市场准入的便利性以及税收优惠政策。她强调了早期进入市场的重要性，以及如何利用现有的商业结构和VAT注册来顺利开展业务。她还提到了亚马逊平台的阿拉伯语化进程，以及这为卖家带来的新机遇。 Abdallah Hesham: 分享了他个人在亚马逊平台上从失败到成功的经验，以及他如何通过学习Helium 10的Project X项目，并结合Pinterest和ChatGPT等工具，找到低竞争、高需求的利基产品。他详细介绍了他改进的产品选择标准，以及如何通过精准的关键词选择和产品差异化来获得成功。他强调了在亚马逊市场上，关键词选择的重要性甚至超过产品本身。

Deep Dive

Key Insights

What is the e-commerce growth rate in the UAE and Saudi Arabia?

The e-commerce growth rate in the UAE and Saudi Arabia is 12% year on year, which is significantly higher than many other regions globally.

What percentage of Amazon sellers in the UAE and Saudi Arabia are based locally?

Approximately 40% of Amazon sellers in the UAE and Saudi Arabia are not based locally, with many coming from the US, Europe, and other regions to take advantage of the emerging market opportunities.

What are the tax requirements for selling on Amazon in the UAE and Saudi Arabia?

Sellers need to register for VAT (Value Added Tax) in the UAE and Saudi Arabia. The VAT rate is 5% in the UAE and 15% in Saudi Arabia. Sellers can use their existing business structures (e.g., US LLC, UK LTD) without needing a local business license.

How does the size of the UAE and Saudi Arabia Amazon marketplaces compare to the US?

The UAE and Saudi Arabia marketplaces are smaller due to their populations (10 million in UAE and 33-36 million in Saudi Arabia). Sellers can expect around 20-25% of their US Amazon sales in these markets.

What is the significance of the Arabization of Amazon's platform in Saudi Arabia?

Amazon has Arabized its platform in Saudi Arabia, allowing sellers to target customers using Arabic keywords. Previously, Arabic searches were translated into English, which often led to imperfect results. This update improves search accuracy and customer experience.

What is the Prime membership penetration rate in the UAE and Saudi Arabia?

60% of customers in the UAE and Saudi Arabia are Prime members, and an additional 20% use someone else's Prime account, making FBA (Fulfillment by Amazon) a preferred option for sellers.

What is Abdullah Hesham's strategy for finding low-competition products on Amazon?

Abdullah uses a combination of Pinterest and ChatGPT to brainstorm niches and identify unique products. He focuses on finding super relevant keywords with low competition and high demand, often targeting products with 2,000-5,000 search volume and fewer than 10 sellers.

How did Abdullah Hesham achieve $500,000 in gross sales in 2024?

Abdullah achieved $500,000 in gross sales in 2024 by focusing on a single niche product with no competition. He raised the price of his product during peak sales periods, which increased his profitability. His success was driven by finding a product with a super relevant keyword and low competition.

What is the benefit of adding a video to an Amazon listing in the UAE?

Adding a user-generated content video to an Amazon listing in the UAE can increase sales by 20%, as it enhances customer engagement and trust in the product.

What are the tax benefits for Amazon sellers moving to the UAE?

The UAE offers no personal income tax and a corporate tax rate of just 9%, making it an attractive destination for Amazon sellers looking to reduce their tax burden.

Chapters
The Amazon marketplaces in the UAE and Saudi Arabia are experiencing significant growth, with e-commerce expanding at a rate of 12% year on year. This presents a lucrative opportunity for international sellers due to minimal barriers to entry and the ability to leverage existing business structures. The market is comprised of a mix of local and international sellers, with approximately 40% of sellers based outside the region.
  • 12% year-on-year e-commerce growth in UAE and Saudi Arabia
  • Minimal barriers to entry for international sellers
  • Approximately 40% of Amazon sellers in the region are not locally based

Shownotes Transcript

Let’s learn everything you need to know about two of Amazon's fastest-growing marketplaces UAE & Saudi Arabia, plus a bonus story of somebody who learned from Project X strategies and now has a thriving 6-figure business.

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► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Unlock the secrets to thriving in the blossoming Amazon UAE and Amazon Saudi Arabia marketplaces, where a remarkable 12% e-commerce growth awaits eager sellers. Journey with Bradley and Krystel Abi Assi of Amazon Seller Society to the bustling city of Dubai, as we uncover how international brands are leveraging early market entry to build a strategic edge. Supported by the WorldEF Conference and Dubai Commerce City, we discuss how Dubai is cementing its status as a global hub for innovation and e-commerce, providing unparalleled opportunities for global sellers looking to make their mark.

Gain insights into the essential steps for international sellers aiming to conquer Amazon's Middle Eastern markets. With minimal barriers to entry, you can seamlessly utilize existing business structures without requiring a local presence, while understanding the nuances of VAT registration. As Saudi Arabia's platform evolves with Arabic language enhancements, the potential for sellers is rapidly expanding, offering fertile ground for those ready to adapt and seize the moment in these vibrant regions.

Join us as we introduce our next guest Abdallah Hesham, an inspiring Amazon seller from Egypt, who shares his compelling journey from failed products to discovering success in car accessories. Abdallah's story illustrates the power of adaptation and innovative research methods inspired by watching Helium 10’s Project X Amazon Product Case Study series) on YouTube, such as Pinterest and ChatGPT, in finding profitable niches. We emphasize the critical role of precise keyword selection in representing products effectively on Amazon, with stories and strategies that underscore the transformative potential of this approach for ambitious sellers worldwide.

In episode 629 of the Serious Sellers Podcast, Bradley, Krystel, and Abdallah discuss:

00:00 - Amazon UAE and Saudi Arabia Insights

03:07 - Emerging E-Commerce Market in 2025

05:31 - Selling on Amazon Middle East

10:12 - Arabization of Amazon Platform

15:53 - Amazon Sellers in UAE

19:40 - Success in Amazon Business Strategies

22:23 - Discovering Hidden Product Opportunities

27:34 - Amazon Sales Strategy With Niche Product

30:22 - Amazon FBA Content Strategy Discussion

30:27 - Effective Keyword Selection for Amazon