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cover of episode #631 - Amazon Financial Planning Workshop
People
B
Bradley Sutton
C
Cyndi Thomason
Topics
Bradley Sutton: 我认为电商卖家应该关注盈利，并用盈利来支持自己的生活方式。Cindy Thomason将会讨论如何计算和管理资金以确保最终盈利。 Cyndi Thomason: 在当前经济环境下，电商卖家应该关注现金流，快速增长需要良好的现金流管理。我创立了一个名为BooksKeep的簿记公司，并出版了《电商卖家利润优先》一书。我专注于电商业务的簿记服务，并致力于帮助客户实现利润优先。当前电商行业面临挑战，尽管收入增长，但毛利润下降，净利润下降幅度更大。有效的现金流管理和利润优先策略能够帮助电商卖家应对当前的挑战。理解并运用利润优先原则，才能在商业竞争中胜出。利润优先是一种基于行为的策略，它关注的是改变企业主的财务行为模式。帕金森定律解释了为什么我们会用完所有可用的资金。利润优先方法颠覆了传统的损益表计算方式，将利润放在首位。利用多个银行账户可以更有效地管理现金流。建议使用三个银行账户来管理电商业务的资金：运营支出账户、库存账户和利润账户。单独管理库存账户有助于更好地追踪库存资金的流向，避免资金混乱。将运营支出和库存资金分开管理，可以更清晰地了解运营成本的趋势。定期从利润账户中提取资金，奖励自己并建立财务纪律。建议每季度提取利润账户中一半的资金作为奖励，另一半作为储备金。利润优先方法可以帮助企业偿还债务。不要将所有利润都再投资回公司，要定期提取利润。建议谨慎使用信用卡，并为其设定用途。没有系统化的财务管理，就会导致资金浪费。完整的利润优先实施方案包括收入账户、库存账户、利润账户、业主薪酬账户和税收账户。区分顶线收入和实际收入，有助于更准确地评估利润。建议增加业主薪酬账户和税收账户，以便更好地管理资金。支付税款意味着企业经营良好，应该积极看待。如何确定业主薪酬和员工招聘的时机。建议在招聘员工前预留三个月的工资作为缓冲。如何为库存和新产品开发提供资金。要密切关注运营支出，并定期审查支出项目。要定期评估产品的盈利能力。定期支付自己薪水，对企业发展至关重要。

Deep Dive

Chapters
This chapter analyzes the current state of the e-commerce industry, revealing a concerning trend: revenue is increasing, but profits are declining due to rising costs. It emphasizes the importance of proactive financial planning and introduces the Profit First model as a solution.
  • Revenue up 13%, gross profit down 8%, net profit down 19%
  • Rising Amazon fees, cost of goods, and shipping costs impact profitability
  • Many e-commerce businesses are operating at a loss

Shownotes Transcript

In this episode, the author of Profit First for eCommerce Sellers shares strategies to calculate, manage finances, and ensure profitability to fund your Amazon business and lifestyle.

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► Learn How To Sell on Amazon: https://h10.me/ft

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What if you could dramatically enhance your e-commerce business's profitability by making a simple shift in your financial strategy? In this episode of the Serious Sellers Podcast by Helium 10, we sit down with Cyndi Thomason, the mastermind behind "Profit First for E-Commerce Sellers." Cyndi opens up about the intricacies of cash flow management and the vital principle of paying yourself first, a step often neglected by Amazon sellers. Drawing from her extensive experience at Books Keep, Cyndi provides an in-depth analysis of the current e-commerce landscape, highlighting an intriguing scenario where revenues are climbing, yet gross profits dwindle due to rising costs. 

We unravel the secrets of proactive financial planning, diving into the innovative use of multiple bank accounts to streamline your business finances. By establishing separate accounts for operating expenses, inventory, and profits, you can achieve a crystal-clear view of your cash flow and tackle the unique hurdles of inventory management. Cyndi guides us through the practicalities of this method, emphasizing the importance of setting aside funds for future inventory needs in the ever-changing market conditions.

As we dive deeper, the conversation shifts to the transformative "Profit First" model. Cyndi passionately advocates for entrepreneurs to reward themselves with regular profit distributions, likening this practice to the enjoyment of dividends from stocks. This not only celebrates success but also builds financial discipline. We also explore strategies for funding inventory and product development while keeping operational expenses in check. From understanding the nuances of real revenue to maintaining a healthy balance for taxes and owner pay, Cyndi equips us with essential tools for sustainable business growth and personal financial well-being.

In episode 631 of the Serious Sellers Podcast, Carrie, Kevin, and Cyndi discuss:

00:00 - Maximizing E-Commerce Profitability Strategies

01:28 - Profit First for E-Commerce With Cyndi Thomason

05:36 - Impact of Ad Spend on Profitability

08:38 - Understanding Profit First Behavioral Strategy

11:55 - Optimizing Profit Through 3 Bank Accounts

13:31 - Setting Up Multiple Bank Accounts

18:46 - Implementing Profit First Financial Strategy

20:00 - Building a Profit Reserve for Business

24:52 - Credit Cards in Business

29:00 - Financial Strategies for Business Growth

30:56 - Mindset Shift for Business Success

36:25 - Strategies for Business Financial Growth

37:20 - Managing Expenses for Product Development

40:45 - Cash Flow Management and Profit Maximization