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cover of episode #633 - 20 Top Amazon PPC Questions Answered

#633 - 20 Top Amazon PPC Questions Answered

2025/1/21
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
AI Deep Dive AI Chapters Transcript
People
A
Anne Harrell
B
Bradley Sutton
Topics
Anne Harrell: 我认为首先需要注意的是，虽然Helium 10和Packvue是姊妹公司，但我们共享许多相同的技术。虽然产品设计方面存在一些差异，但其核心是同一家公司。我认为产品设计上的细微差别将决定品牌、公司或个人应该在哪里发挥作用。例如，在企业方面，它最初的核心是广告，然后扩展到更多零售和有机运营。而Helium 10显然是从研究组件开始的，真正专注于单个产品，然后启动了一些更大的广告集成。因此，这取决于您在亚马逊或沃尔玛上的旅程阶段。如果您在多个零售媒体网络中运营，我会说Pacvue可能是您的最佳选择。我们在零售商库存方面更加广泛。目前，Pacvue产品套件中提供超过90个不同的零售商。但如果您真正专注于亚马逊和沃尔玛等主要市场，Helium 10仍然是一个不错的选择。因此，我认为这是问自己正确问题的问题，即您的目标是什么。我们确实有一些同时使用两者的用户。因此，这不是非此即彼的选择。如果您想尝试两者，我认为这绝对是一个选择。 Bradley Sutton: 就我个人而言，我不怎么看任何建议的出价，也许只是为了大致了解一下，但我既不依赖亚马逊的建议，也不依赖Helium 10的建议出价。原因是，由于Helium 10拥有关键词追踪器等工具，我不必猜测或进行长时间的测试，例如，什么能让我在搜索结果中排名靠前。我可以直接开始定位关键词，选择出价，然后在关键词追踪器中启用该关键词的提升功能。在三四个小时内，我就能看到它让我获得了什么排名。哦，我在赞助商结果中排名第11位，位于第一页底部，第二页顶部。嗯，也许我应该提高我的出价几美分，让我们看看会发生什么。再等几个小时。因此，由于这个原因，我个人不喜欢依赖亚马逊的建议。我发现它很多时候都非常不准确。

Deep Dive

Chapters
This introductory chapter sets the stage by introducing the episode's focus on Amazon PPC questions and the guest expert, Anne Harrell from Pacvue. It also highlights the synergistic relationship between Helium 10 and Pacvue in providing comprehensive Amazon selling solutions. The chapter touches upon the importance of understanding your customer journey and selecting the right tool based on your goals.
  • Introduction to the episode's topic: answering Amazon PPC questions.
  • Guest expert: Anne Harrell from Pacvue.
  • Synergy between Helium 10 and Pacvue.
  • Choosing between Helium 10 and Pacvue based on individual needs and goals.

Shownotes Transcript

In this TACoS Tuesday episode, we answer over 20 of your top Amazon PPC questions with the help of our first-time expert guest who brings a wealth of knowledge to our show.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

How can you elevate your Amazon advertising game and maximize your e-commerce success? Join us as we welcome Anne Harrell, Head of Product Evangelism & Enablement from Pacvue, to answer over 20 of the most pressing PPC questions from our listeners. Bradley and Anne's deep expertise offers a fresh perspective on how Helium 10 and Pacvue can complement each other, helping brands at various stages of their Amazon-selling journey. She dives into the latest innovations Amazon has lined up for 2024, like AMC and expanded sponsored ads, which aim to give sellers unprecedented insights into customer behavior.

Throughout the episode, Anne shares actionable strategies for mastering Amazon ad campaigns. Bradley and Anne also break down the complexities of setting up effective campaigns, sharing how tech tools like Helium 10’s Keyword Tracker can fine-tune your bids beyond basic estimates. We also touch on the power of automation with tools inside Pacvue, which can alleviate the burdens of manual campaign management and enhance overall efficiency. Anne emphasizes the role of external traffic and audience maximization within Amazon's ecosystem, offering a balanced approach to boost organic sales alongside advertising efforts.

Finally, we explore the nuances of Amazon PPC strategy, from mitigating rising ACoS to the strategic use of AI in campaign management. Anne shares her fascinating journey from the advertising world to her pivotal role at Pacvue, along with resources like TACoS Tuesday for those keen on deepening their PPC knowledge. Whether you're working to optimize your PPC campaigns or looking to learn effective strategies, this episode is packed with insights to fuel your Amazon success story.

In episode 633 of the Serious Sellers Podcast, Bradley and Anne discuss:

00:00 - Amazon Advertising Solutions

02:57 - Helium 10 and Pacvue

06:32 - Amazon Ads, CES Announcement

08:30 - PPC Campaign Optimization Strategies

09:25 - Optimizing Keyword Bids for Product Launch

12:42 - Optimizing Amazon Campaigns for Keywords

16:05 - Optimizing Campaign Management Frequency

22:56 - Effective Ad vs. Organic Sales Ratio

23:34 - Driving Sales Through Advertising and Optimization

28:34 - Finding Trending Keywords for Sponsored Products

32:22 - Product Display Ads Optimization & Competitor Avoidance