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Bradley Sutton
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Liz Herrera
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Bradley Sutton: 本期节目讨论了TikTok病毒式内容创作策略,以及如何利用TikTok Shop实现电商变现。我们邀请了电商专家Liz Herrera,分享她从销售宝可梦卡牌到亚马逊再到TikTok Shop的成功经验,以及她对TikTok Shop、网红营销、AI营销和内容创作的独到见解。 Liz Herrera: 我分享了我的电商历程,从零售套利到批发再到自有品牌,以及在在线扑克中损失惨重后重回电商的经历。我详细讲解了如何在TikTok上获得病毒式传播,包括利用多种账号、重复发布内容(稍作修改)、与网红和创作者合作等策略。我还介绍了如何建立内部内容创作团队,以减少对外部创作者的依赖,并利用AI生成大量内容,提高品牌知名度和销售额。此外,我还分享了在TikTok Shop上直播带货的经验,以及如何与网红和创作者有效合作,并利用AI和绿幕技术制作视频内容。最后,我还分享了一个客户在四天内通过TikTok引流实现150万美元销售额的成功案例,以及如何通过TikTok建立邮件列表。 Liz Herrera: 我在TikTok上的成功源于对算法的深入了解和对内容创作的持续投入。我通过多种策略帮助其他创作者爆红,并成功将这些策略应用于TikTok Shop。我强调了内容创作的重要性,以及如何利用多个账号、重复发布内容(稍作修改)等方法来提高曝光率。我还分享了如何与网红和创作者合作,以及如何建立内部内容创作团队以减少对外部创作者的依赖。此外,我还介绍了如何利用AI生成大量内容,以及如何通过直播带货来提高销售额。最后,我还分享了在与网红和创作者合作时,如何让你的合作请求脱颖而出,以及如何通过TikTok建立邮件列表。

Deep Dive

Chapters
Liz Herrera's journey from selling Pokémon cards in college to becoming a successful Amazon seller is a testament to her adaptability and resilience. Her story includes early ventures in retail arbitrage, the challenges she faced during a Black Friday poker incident, and the launch of her first private-label product. The chapter highlights her transition from Amazon to Walmart and TikTok.
  • Started selling Pokémon cards in college dorm room
  • Early success with MMORPG money site
  • Lost money in online poker during Black Friday incident
  • Transitioned to Amazon, starting with retail arbitrage, then wholesale, and finally private label
  • First private label product: a 'curling iron glove'
  • Reached $2.5 million in annual sales on Amazon selling toys
  • Currently focuses on Walmart and TikTok Shop

Shownotes Transcript

Discover how sellers generate millions in sales on TikTok Shop in just days! Our guest, Liz Herrera, shares her strategies for helping creators go viral on TikTok.

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Join us for an exciting conversation on the Serious Sellers Podcast by Helium 10, where we explore strategies for going viral on TikTok and harnessing its e-commerce potential. Our special guest, Liz Herrera aka "Hurricane Liz," a seasoned e-commerce entrepreneur, shares her incredible journey from selling Pokémon cards in her college dorm room to becoming a successful figure in the Amazon world. Liz opens up about her early ventures in retail arbitrage, the challenges she faced during the Black Friday poker incident, and how she adapted by launching her first private-label product. Her story is one of resilience and adaptability, offering valuable insights into building a thriving online business.

Listen in as we discuss the evolution of TikTok as a powerful platform for business growth, transitioning from organic reach to leveraging TikTok Shop. We'll explore the nuances of working with influencers and creators, as well as strategies for managing these relationships effectively. Learn how businesses can build in-house content creation teams to reduce reliance on costly external creators and adapt to the ever-changing landscape of TikTok Shop and influencer marketing. An upcoming event in Vegas will also be highlighted, focusing on taking control of content to maximize commercial opportunities.

Finally, we'll uncover the potential of AI in marketing and sales, challenging traditional notions of content creation. Discover how AI can be leveraged to generate a high volume of content on platforms like TikTok, enhancing brand presence and driving sales. We share practical tips for maximizing TikTok strategy, such as using multiple accounts and the shotgun approach in advertising. Be inspired by a success story where a client generated $1.5 million in just four days through strategic e-commerce tactics. Join us to gain a comprehensive understanding of TikTok's e-commerce potential and learn how to implement these strategies for brand growth.

In episode 644 of the Serious Sellers Podcast, Bradley and Liz discuss:

00:00 - Strategies for Going Viral on TikTok

04:13 - From Thrift Stores to Private Label

08:32 - Navigating TikTok Shop and Influencers

12:35 - Tapping Into TikTok's E-Commerce Potential

13:57 - AI-driven Brand Growth Strategy

20:54 - Standing Out to Influencers on TikTok

23:43 - Maximizing TikTok Strategy for Brand Growth

24:36 - Monetizing TikTok Reach & Strategies

27:52 - AI With Green Screen Strategy

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page) and subscribe to the podcast on iTunes), Spotify), or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast)

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