We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode #656 - How to Rank Faster with Amazon PPC
People
B
Bradley Sutton
M
Marcel Marculescu
V
Vincenzo Toscano
Topics
Marcel Marculescu: 我是IntelliRank的CEO，我们专注于亚马逊排名，也组织了Amazing Days活动。罗马尼亚人在亚马逊排名方面很擅长，因为我们更关注解决方案。我主要使用PPC和产品测试两种方法来进行亚马逊排名，尤其是在产品发布阶段。为了控制亚马逊PPC广告预算，我的策略是每天都保持销售，即使数量很少，并结合自动化和手动广告系列，利用长尾关键词。我的亚马逊PPC广告策略是分阶段进行的，从提高品牌知名度开始，逐步转向考虑、转化和忠诚度阶段，避免一开始投入过多资金。在亚马逊产品发布初期，我的关键词策略是先从长尾关键词入手，建立坚实的基础，然后再逐步转向更具竞争力的关键词。我独特的亚马逊排名策略是结合多种方法，并重视利用亚马逊实验来收集客户反馈，而不是依赖个人偏见。我们利用Helium 10进行关键词研究。 Vincenzo Toscano: 我在亚马逊广告展位上，我认为赞助展示广告非常强大，因为它允许使用受众定位，可以从漏斗顶部与客户互动，提高品牌知名度，并培养忠诚客户。为了控制亚马逊赞助展示广告的支出，我的策略是独立测试每个受众群体，并根据表现调整出价和预算。利用品牌分析中的购物篮分析功能，可以找到客户购买产品时经常一起购买的其他产品，并将其作为广告目标，从而降低每次点击费用并提高投资回报率。通过分析亚马逊搜索查询绩效报告，可以了解你的转化率与市场转化率的对比，以及你的广告曝光度与搜索量的对比，从而优化广告策略。在创建亚马逊赞助品牌广告的自定义素材时，要根据目标关键词调整内容，例如使用与关键词相关的图片或视频，以提高转化率。亚马逊广告策略不应该只关注ACoS，还要考虑转化率、点击率等指标，并根据广告目标调整规则。虽然亚马逊广告在不同市场上的运作方式相似，但关键词定位和内容创作需要根据当地文化进行本地化。利用亚马逊广告的广告位优化功能，可以找到最适合你的广告位，例如顶级搜索位置，从而提高投资回报率。 Bradley Sutton: 利用Helium 10的Black Box工具，可以找到与你的产品经常一起购买的互补产品，并将其作为赞助展示广告的目标，从而提高转化率。如果你的产品有季节性，可以利用Helium 10 Cerebro查看竞争对手的历史搜索数据，提前准备关键词，以便在销售旺季获得更好的排名。

Deep Dive

Chapters
Marcel Marculescu, CEO of IntelliRank, shares his journey from creating browser-based games in Romania to becoming a key figure in the Amazon selling community. He discusses the dominance of Romanians in ranking companies and the importance of visibility for business success.
  • Marcel Marculescu's background in computer science and mechanics.
  • The rise of Romanian companies in Amazon ranking.
  • The importance of visibility in business.

Shownotes Transcript

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.

Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.

In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.

In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:

00:30 - Amazon Advertising Strategies for Ranking

04:08 - Romanians Dominating Ranking Companies

08:18 - Amazon PPC for New Products

11:55 - Optimizing Amazon Keywords and Strategies

12:40 - Leveraging Amazon Post for Visibility

18:51 - Europe Event Travel Opportunity

22:28 - Amazon Advertising Strategies Beyond Basics

27:16 - Maximizing Amazon Advertising With Basket Analysis

32:32 - Global Amazon Advertising Strategy Insights

34:05 - Helium 10 Ads Strategy and Growth

36:42 - Global Marketplace Advertising Strategies 

41:04 - Amazon Seller Networking Value