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cover of episode #657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25

#657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25

2025/4/16
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Bradley Sutton
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Carrie
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Bradley Sutton: 我将讨论亚马逊最近修改的Vine评论政策。多年来,一些卖家利用Vine服务进行评论堆叠,即创建多个ASIN以获得更多Vine评论。亚马逊现在已经明确表示,他们会将评论汇总到父级ASIN,而不是产品变体级别。这意味着合并ASIN后,只会保留最高等级的评论数量。这种做法可能会被亚马逊视为违规行为,卖家应该谨慎操作。 此外,我还将讨论关税对电商平台的影响。新的关税措施导致亚马逊取消了来自多个供应商的订单,一些卖家选择观望,暂不提高价格。Shein和Temu等平台也面临着巨大的挑战,新的关税政策增加了产品成本和物流延迟,可能会导致消费者转向其他平台。TikTok Shop也正在关注美国关税风险,并积极拓展欧盟市场。 最后,我还将介绍Helium 10的一些新功能,例如X-Ray Keywords工具的翻译功能,以及在畅销书页面添加了一个小部件,提供产品销售数据摘要。这些功能可以帮助卖家更好地优化其亚马逊业务。 Carrie: 我将介绍Helium 10的Index Checker工具,该工具可以帮助卖家检查其产品是否已编入索引,并识别需要改进的关键词。索引和排名是两个不同的概念,索引意味着你的产品是可以被搜索到的,而排名则指你的产品在搜索结果中的位置。如果你的产品没有被编入索引,那么即使你投放广告,你的产品也不会出现在搜索结果中。因此,使用Index Checker工具检查你的产品是否已编入索引非常重要。

Deep Dive

Chapters
Amazon's clarification on its Vine review policy raises concerns about the future of "Vine stacking." The practice of launching variations of a product separately to maximize Vine reviews might now result in fewer reviews for the merged product. Sellers who employed this strategy should carefully review Amazon's updated guidelines.
  • Amazon clarified its Vine review policy.
  • Vine stacking (launching variations separately to maximize reviews) may be impacted.
  • Merged ASINs may retain only the maximum reviews from the highest enrollment tier.

Shownotes Transcript

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!

 

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L

)Report: Amazon Cancels Orders From ‘Multiple Vendors’ After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/

)Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/

)Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260

)TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels

)Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service

)Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/

)The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports!  Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining

)We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

01:01 - Amazon Vine Hack Dead?

04:35 - Amazon Tariff Repercussions

06:46 - Temu/Shein Tariff Repercussions

10:56 - TikTok Tariff Repercussions

13:02 - Amazon LTL Freight

14:56 - Sponsored Display Update

15:45 - SQP Workshop - h10.me/sqptraining)

17:16 - Helium 10 New Feature Alerts

20:05 - Strategy of the Week: Index Checker