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cover of episode #663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25

#663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25

2025/5/7
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

AI Deep Dive Transcript
People
B
Bradley
C
Carrie Miller
S
Shivali
Topics
Carrie Miller: 我注意到Temu已经停止从中国向美国发货,转而使用美国仓库销售商品。虽然Temu表示美国消费者的价格保持不变,但我认为这可能会导致价格上涨,因为在美国生产商品的成本更高。Temu一直在积极招募美国卖家,但这并不一定意味着他们的产品将完全来自美国。关税高企,很多公司都暂停了从中国的发货,这使得Temu的转变变得很有必要。 Shein和Temu增加了在英国和法国的广告支出,因为美国关税的影响。Shein在法国和英国的广告支出分别增长了35%和40%,Temu也分别增长了40%和20%。他们也正在将部分广告转向巴西。这表明,由于美国关税的影响,这些平台正在将目光转向其他市场。 亚马逊报告称,关税对其第一季度销售额的影响有限,但消费者可能正在囤积必需品以应对潜在的关税影响。亚马逊日常必需品类别的销售额增长速度是其他业务的两倍多。白宫批评亚马逊考虑在其平台上显示关税对产品价格的影响,亚马逊随后澄清称,这只是初步讨论,仅涉及其折扣平台Amazon Haul。 亚马逊在英国推出了Amazon Haul,提供超低价商品。TikTok发布了关于知识产权检测和购物安全的报告,并采取措施打击知识产权侵权行为。亚马逊Prime Video的“Shop the Show”功能允许顾客在其观看的节目中购买产品,这需要节目方启用。亚马逊推出了一款新的AI工具,可以帮助卖家创建品牌名称。沃尔玛的开放日活动为卖家提供了向沃尔玛买家推销产品的机会,其“Road to Open Call”巡回活动为卖家提供了与沃尔玛买家会面的机会。沃尔玛开放日申请将于6月24日开始。 Bradley: Helium 10的Chrome扩展程序现在可以显示子ASIN的销售估算值,这对于进行产品研究或了解竞争对手非常有帮助。 Shivali: Helium 10的品牌分析工具可以帮助卖家筛选和过滤品牌分析关键词,发现高转化率的关键词,并了解竞争对手使用的关键词。它将亚马逊数据与Helium 10的独有见解相结合,帮助卖家更好地理解哪些关键词正在转化,谁在主导这些关键词,以及他们的竞争机会在哪里。

Deep Dive

Shownotes Transcript

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Temu halts shipments from China to US, shifts to selling from American warehouses https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/

)Shein, Temu ramp up advertising in UK and France as US tariffs hit https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/

)Amazon addresses tariffs, fulfillment as it reports Q1 sales growth https://www.digitalcommerce360.com/article/amazon-sales/

)Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10 https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products

)TikTok Shares Data on IP Detection and Shopping Safety https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/

)How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video

)Generate brand names with Amazon’s new AI tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa

)Road to Walmart’s Open Call 2025 https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025

)his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

00:50 - Temu Halts Shipments from China

03:50 - Shein and Temu Increase EU Advertising

05:47 - Amazon Reports Tariff Impact

08:45 - Amazon Haul UK

09:40 - TikTok Protecting IP

11:37 - Amazon Shop the Show

13:08 - New Amazon AI Tool

13:57 - Road to Open Call

15:43 - Training Tip #1: Child ASIN Sales Estimates

17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords

20:46 - Helium 10 Tariff Hub - h10.me/tariffhub)