Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
New Amazon report shows small businesses have created millions of US jobs and built thriving communities
https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report
)Are US TikTok users turning to TikTok Shop?
https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop
)Got a Surprise Amazon Refund? We Now Know Why
https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why
)EU plans 2 euro fee for low-value parcels in setback for Shein, Temu
https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/
)Shopify launches AI tool that builds complete online stores from keywords
https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/
)Boost sales with Memorial Day Outlet merchandising
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ
)Manage shipments easier with new Send to Amazon features
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG
)Change to Buyer-Seller Messaging options
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO
)For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers.
This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
00:50 - $2.5 Trillion Milestone
02:52 - TikTok Shop Truth
05:23 - Refunds from 2018
06:52 - EU Hits Back
08:50 - Shopify Builds Stores
10:08 - Amazon Adds Audio
12:08 - Homepage Outlet Push
13:34 - Send-to-Amazon Updates
14:50 - Message Marked Gone
15:38 - Helium 10 New Feature Alerts
18:29 - Training Tip: Search Query Analyzer by Helium 10
