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cover of episode #669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

2025/5/29
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Bradley Sutton:我之前并不相信沃尔玛会允许使用亚马逊物流(MCF)来配送订单,因为他们过去一直禁止这种做法。但现在,沃尔玛的政策已经改变,明确允许使用多渠道配送,只要使用中性包装和无品牌运输工具即可。这对于许多在沃尔玛上销售的亚马逊卖家来说是一个好消息,因为他们不必再担心如何履行订单,也不需要投资沃尔玛的WCF服务。现在,他们可以直接使用亚马逊的库存来履行沃尔玛的订单,从而降低了运营成本和风险。当然,也有一些需要注意的地方,比如不能使用带有亚马逊标志的包装盒和运输工具。我个人认为,Helium 10未来可能会推出一些功能,帮助卖家更好地利用这一政策,实现沃尔玛订单的自动化配送。

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Walmart's recent policy change allows sellers to use Amazon MCF for fulfillment, opening new opportunities but requiring neutral packaging and non-Amazon carriers. This addresses a previous limitation for Amazon sellers looking to expand to Walmart.
  • Walmart now accepts Amazon MCF for shipment with neutral packaging and unbranded delivery vehicles.
  • Sellers can fulfill Walmart orders from Amazon inventory, eliminating the need for separate Walmart fulfillment.
  • Caveats include using non-Amazon carriers and neutral packaging without branding.

Shownotes Transcript

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers’ FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Big Amazon Walmart Policy Shift https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy

)Amazon Ads Summit: Prep for Prime Day https://h10.me/primeads

)Nike to return to Amazon, raise prices https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/

)Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts.

FBA Capacity Change https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx

)Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations!

Sponsored ads and Stores launch in Ireland https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/

)Helium 10 Size Tier Alerts Feature https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028 )Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit.

Amazon FBA $4 billion investment in rural delivery https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X

)Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:45 - Big Amazon Walmart Policy Shift

03:23 - Prime Day Ads Prep

03:59 - Nike Back on Amazon

05:22 - Expansion Ticket

07:26 - FBA Capacity Change

09:06 - Influencer Finder

12:56 - Ireland Sponsored Ads

13:34 - Size Tier Alerts

17:32 - FBA Rural Delivery

19:16 - Estonia Event