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Carrie Miller
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Rob Hahn: 我认为需要解决两个不同的问题。一个是长期问题,我们暂且认为90天是长期。关税会随着时间推移发生什么变化?我不认为它们会大幅回升。但这是一个关于定价将受到什么影响的问题,我的成本是多少?我能抵消多少?另一个是当前的供应链问题。实际上,我们面临着海运费大幅上涨的问题,这已经开始显现。我们已经知道未来六周会发生这种情况,并且需要几个月才能恢复。所以你会看到品牌面临着两组不同的问题。一个是我的长期战略需要是什么样的?他们假设情况保持不变,比如在30%左右的范围内。然后是,在接下来的六周、八周内,我该怎么办?要么没有空间,要么在恢复之前,获得东西的成本极其昂贵。我认为更大的品牌正在做的是,他们正在暂停,他们正在对正在发生的事情做出反应,而不是试图上涨。没有人想成为第一个提高价格的人。实际上,沃尔玛刚刚宣布,我非常震惊他们明确表示,他们将提高某些商品的价格。每个人都非常担心会发生这种情况。在某些类别中,比如电子产品等,品牌已经开始表示,这是我的价格上涨。我们将在X个月内逐步提高价格。在他们可以避免的情况下,品牌正在寻找不提高价格的方法。我的意思是,你不想成为第一个做这件事的人。所以这是非常可变的,这是一个令人恼火的答案。但现实是,每个品牌都会受到不同的影响。但他们开始的地方是,我能以最小的幅度提高价格。然后我如何解决我面前的短期供应链问题?

Deep Dive

Chapters
This chapter explores how Amazon sellers can adapt their pricing strategies, utilize data-driven decisions, and navigate the complexities of cross-platform pricing to mitigate tariff impacts and maintain profitability. Experts discuss gradual price adjustments, understanding Amazon's reactions, and balancing margin protection with discoverability.
  • Use data to drive pricing decisions, making small, incremental changes to monitor the market's reaction.
  • Understand how Amazon reacts to price changes to avoid suppression.
  • Adjust prices on other platforms first to maximize flexibility on Amazon.
  • Know the price thresholds Amazon uses to avoid suppression.

Shownotes Transcript

Learn how to protect your Amazon and E-commerce business from tariff risks as top experts share strategies for long-term success in tariffs, sourcing, and shipping on this episode.

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What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market.

This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico.

As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready.

In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss:

00:01 - Navigating Tariffs for Long-Term Success

05:23 - Brands' Pricing and Supply Chain Strategies

09:06 - Amazon Pricing Strategy Considerations

11:09 - Negotiating Terms and DDP Importing

14:12 - Navigating Tariffs and Import Strategies

16:35 - Navigating Tariffs in E-Commerce Space

19:43 - Navigating Supplier Pricing and Taxes

23:36 - Understanding Bonded Warehouses and FTZs

25:15 - Importance of Shipping and Invoicing Carefully

30:03 - Global Manufacturing Diversification Trends

30:30 - Exploring Opportunities and Managing Volatility

33:12 - Trade-Offs and Market Targeting Strategy

35:24 - Global Manufacturing and Tariff Strategies

38:51 - Navigating Tariffs and Economic Trends