We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
TikTok Shop links could soon become a lot more common across the social media app. https://www.theverge.com/2024/1/30/24055388/tiktok-shoppable-videos-automatic-product-discovery)
Amazon continues to increase the speed with which it can get deliveries to customers. https://www.geekwire.com/2024/amazon-delivery-gets-faster-with-65-jump-in-number-of-same-day-and-overnight-items-in-u-s/)
Walmart plans to build or convert more than 150 large-format stores over the next five years. https://www.cnbc.com/2024/01/31/walmart-plans-to-add-150-more-stores-across-us.html)
Etsy’s new Gift Mode is an interactive hub, powered by AI and human curation https://www.retailtouchpoints.com/features/news-briefs/etsy-debuts-personalized-ai-powered-gift-mode)
China’s Temu in US online ads blitz in challenge to Amazon https://www.ft.com/content/7717fa78-a102-405f-83d5-b8750dc5b6c0)
Consult-a-Friend is the latest feature to make shopping on Amazon more social and collaborative. https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience)
Walmart suppliers and Marketplace sellers can launch, manage and review performance across their Brand Shop and Shelf pages through the Walmart Ad Center using Shop Builder. https://advertisinghelp.walmart.com/s/guides?channel=ShopBuilder&article=000011167)
TikTok is reportedly planning to open studios https://www.tubefilter.com/2024/01/30/tiktok-livestream-shopping-studios/)
Beware of misleading discounts on Amazon products promoted in news articles with affiliate links https://people.com/fykee-cordless-stick-vacuum-deal-january-2024-8553406)
Lastly, Bradley shares how you can start with Amazon Brazil with just the click of a button and not having to send any inventory there. Also, Bradley shows you how can you use some of the Helium 10 tools in the said marketplace.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:00 - Easier to Hijack Listings?
03:47 - TikTok Expanding Shopping
06:04 - Faster Amazon Shipping
07:24 - New Walmart Stores
10:26 - Etsy Gift Mode
11:22 - Temu Ad Blitz
12:33 - Amazon Phone A Friend
13:59 - Walmart Shop & Shelf
14:27 - TikTok Studios
15:29 - Fake Deals
17:13 - Follow us on TikTok
17:52 - New Feature Alerts