Helium 10 Buzz 3/8/24: Amazon SEO Update | How To Save Money With New FBA Inventory Fees
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Get ready to navigate the buzzing twists and turns of e-commerce from some curious buzz around the COSMO document to the significant Amazon FBA fee hikes, we break down what sellers need to know to stay ahead.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

COSMO: A large-scale e-commerce common sense knowledge generation and serving system at Amazon https://www.amazon.science/publications/cosmo-a-large-scale-e-commerce-common-sense-knowledge-generation-and-serving-system-at-amazon

)Target will launch unlimited rush shipping subscription to rival Amazon Prime https://www.theverge.com/2024/3/6/24092880/target-circle-360-free-delivery-shipping-annual-plan

)Walmart and Amazon Race to Provide Best Virtual Try-On Experiences https://www.pymnts.com/news/retail/2024/walmart-and-amazon-race-to-provide-best-virtual-try-on-experiences/

)We tested Amazon’s new shopping chatbot. It’s not good. https://www.washingtonpost.com/technology/2024/03/05/amazon-ai-chatbot-rufus-review/

)Exclusive: Walmart opens new front in same-day delivery war https://www.axios.com/2024/03/07/walmart-hours-delivery-early-morning-online-orders

)Use persona builder to create and get insights on your personas https://advertising.amazon.com/en-us/resources/whats-new/use-persona-builder-to-create-and-get-insights-on-personas/

)Amazon will no longer underwrite loans for sellers in its $140 billion Marketplace business https://fortune.com/2024/03/07/amazon-lending-loans-sellers-marketplace-discontinuing/

)My name is Alexa and I loved it until Amazon's smart assistant came along and ruined it https://www.businessinsider.com/amazon-ruined-name-alexa-2024-3

)Cap the episode off with an inside look at how Amazon's FBA fee changes are reshaping the game for sellers. Discover how you could turn the tide on FBA fees with savvy shipping strategies. We also dive into Helium 10's latest feature alerts that promise to bestow an edge to Platinum Plan users and European sellers. Join the conversation, test out these new tools, and let's tackle these changes together.

In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

01:27 - Amazon Cosmo - Sellers Panic?

07:39 - Target Prime+

08:36 - Amazon / Walmart Augmented Reality

09:35 - Amazon AI Chatbot

10:44 - Walmart 1 Hour Delivery

11:58 - Persona Builder

13:05 - No More MYCE

14:29 - Voice of Customer

15:34 - Amazon Lending

16:08 - Coupon Requirements

17:42 - Amazon Alexa

19:35 - FBA Inventory Fees...SAVE Money?

30:20 - New Feature Alerts