We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.
TikTok Shop tops 500,000 US sellers after 2023 e-commerce launch
https://www.scmp.com/tech/tech-trends/article/3261114/tiktok-shop-tops-500000-us-sellers-after-2023-e-commerce-launch
)TikTok Shop Marks 500,000+ Merchants in the US
https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-marks-500000-merchants-in-the-us/
)Amazon’s latest actions against fake review brokers: Lawsuits against fraudsters target the source of fake reviews
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers
)Amazon Business Celebrates Third Annual Small Business Month with New Immersive Educational Hub and Over $250,000 in Grants
https://press.aboutamazon.com/2024/5/amazon-business-celebrates-third-annual-small-business-month-with-new-immersive-educational-hub-and-over-250-000-in-grants
)Amazon issued a new policy update in seller forums regarding low-inventory fees.
Moving from defense to offense in the Amazon marketplace, our conversation shifts to the art of strategic advertising. We lay out how to use sponsored brand and product ads to not only protect your listings but also to proactively stake your claim in new territories. Carrie Miller unpacks the wisdom behind a proactive approach, providing practical advice on employing competitor analysis to your advantage. Together, we outline how to harness these insights for defending against competitors eyeing your listings and for targeting theirs, ensuring that you remain a formidable presence amidst the fierce online selling arena.
In this episode of the Weekly Buzz by Helium 10, Shivali talks about:
00:50 - 500K TikTok Shop Sellers
02:43 - New Amazon Discount Page
04:16 - Amazon Fake Reviews
05:43 - Amazon FedEx Shipping
06:05 - Amazon Grants
06:26 - Low Inventory Fee Postponed
08:26 - Helium 10 New Feature Alerts
10:44 - Training Tip Of The Week
