Helium 10 Buzz 8/29/24: Amazon Alexa Goes AI | Big Walmart WFS Updates
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We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon's revamped Alexa with generative AI to roll out in October https://www.zdnet.com/home-and-office/smart-home/amazons-revamped-alexa-with-generative-ai-to-roll-out-in-october/

)Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers https://corporate.walmart.com/news/2024/08/27/walmart-marketplace-accelerates-growth-launches-category-expansion-multichannel-solutions-and-omnichannel-innovations-for-sellers

)How customers are making more informed shopping decisions with Rufus, Amazon’s generative AI-powered shopping assistant https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus

)How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback https://www.aboutamazon.eu/news/customer-trust/how-amazon-is-using-ai-to-detect-fake-product-reviews-and-ensure-authentic-customer-feedback

)China fast-fashion retailer Temu soared like a rocket for two years—in just a few hours, its parent company lost more than $50 billion in market value https://fortune.com/2024/08/26/temu-pdd-stock-plunges-government-scrutiny-amazon-rivals/

)Amazon India to cut down its selling fees by 12% ahead of festive season https://www.livemint.com/companies/amazon-india-to-cut-down-its-selling-fees-by-12-ahead-of-festive-season-janmashtami-2024-11724471866431.html

)Join Bradley and other Helium 10 Members for an informal meetup in Mumbai early in the morning on Friday the 6th! We will be in the Crystal Lounge networking and would love to see you there! For more details go to: h10.me/mumbai

)Catch Bradley at the Istanbul Global E-Export Summit 2024 h10.me/istanbul) and at the Amazon Global Selling Community Event PH Seller Bootcamp in Manila h10.me/manila

)Lastly, are you leveraging Helium 10 to its fullest potential? We break down the newest features of Helium 10's Chrome extension, including the X-ray tool's suggested PPC bid column and clickable brand insights. Learn how to split-test product images and ideas with real Amazon buyer feedback using Helium 10's Audience tool powered by PickFu, and listen to a special use case from Kseniia that showcases its power in product development. Tune in for all these valuable insights and more to keep your e-commerce strategy ahead of the curve!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

01:17 - Alexa With AI

03:13 - Walmart Big Announcements

09:09 - Amazon Rufus

12:19 - Amazon Fake Reviews

12:55 - Shipping Time Settings

13:32 - Temu Trouble

14:21 - India Fee Reductions

14:54 - Meet Bradley on the Following Events

16:03 - Helium 10 New Feature Alerts

18:06 - Training Tip: How To Use Helium 10 Audience